About

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would.

I read, listen to, see, digest, and create a lot of other stuff too.

I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

One comment

  1. Riaz Ali's avatar
    Riaz Ali

    One of our analysts stumbled upon this when I asked her to do some digging on Yankelovich (help familiarize some D.C. folks on the organization). She sent me links to your blog…and then I had to tell her I knew you. Hope you’re well.

Leave a comment