Author Archives: angelgibson

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About angelgibson

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

Choosing the Chosen Food

Yet another variant in the way we are becoming more involved with our food choices. The non-Jewish kosher market has been growing in earnest since the 1990s, when the koshering of the Oreo was hailed as a watershed event and

Choosing the Chosen Food

Yet another variant in the way we are becoming more involved with our food choices. The non-Jewish kosher market has been growing in earnest since the 1990s, when the koshering of the Oreo was hailed as a watershed event and

Baby Let’s Not Fight

An average couple has 135 tiffs a year, a new UK study has found. According to the survey by Esure home insurance, couples spend 40 minutes a day on average arguing about household chores. And the biggest cause of domestic

Baby Let’s Not Fight

An average couple has 135 tiffs a year, a new UK study has found. According to the survey by Esure home insurance, couples spend 40 minutes a day on average arguing about household chores. And the biggest cause of domestic

Icon Toppling

Game and comic folks have been buzzing about Epic Mickey for months. I recently saw this great visual below and was inspired to find out more. The game is allegedly coming out in Q3 of 2010 and will be for

Icon Toppling

Game and comic folks have been buzzing about Epic Mickey for months. I recently saw this great visual below and was inspired to find out more. The game is allegedly coming out in Q3 of 2010 and will be for

Celebrity Impact on Charity

Last month, The Daily Beast undertook what they are calling “the most exhaustive study ever on the effects of celebrity on charities.” They describe their methodology as… We kept score using the only system that matters to those seeking the

Celebrity Impact on Charity

Last month, The Daily Beast undertook what they are calling “the most exhaustive study ever on the effects of celebrity on charities.” They describe their methodology as… We kept score using the only system that matters to those seeking the

Guess what else is better than sex*

I once absolutely horrified my C. by admitting that sometimes cleaning my ears with q-tips gave me a pleasurable sensation that was, well, probably beyond what most people experience. I want to make clear I did not say, nor did

Guess what else is better than sex*

I once absolutely horrified my C. by admitting that sometimes cleaning my ears with q-tips gave me a pleasurable sensation that was, well, probably beyond what most people experience. I want to make clear I did not say, nor did

Good Work of 2009

Madison & Vine’s list of the past year’s best branded entertainment deals. In true Ad Age fashion, handy stats on impressions, dollar values and viewers are included where known. I particularly like the Ikea efforts. IKEAs Easy to Assemble AND

Good Work of 2009

Madison & Vine’s list of the past year’s best branded entertainment deals. In true Ad Age fashion, handy stats on impressions, dollar values and viewers are included where known. I particularly like the Ikea efforts. IKEAs Easy to Assemble AND

Our New American Pastimes

Buying less stuff but doing more things together… Quietly but noticeably over the past year, Americans have rejiggered their lives to elevate experiences over things. Because of the Great Recession, a recent New York Times/CBS News poll has found, nearly

Our New American Pastimes

Buying less stuff but doing more things together… Quietly but noticeably over the past year, Americans have rejiggered their lives to elevate experiences over things. Because of the Great Recession, a recent New York Times/CBS News poll has found, nearly

Child Development and the Role of Magical Thinking

I really enjoyed this article in the Wall Street Journal about how kids learn to tell what is real and what is imaginary, despite “evidence” for both potential outcomes. For years, imagination was thought of as a way for children

Child Development and the Role of Magical Thinking

I really enjoyed this article in the Wall Street Journal about how kids learn to tell what is real and what is imaginary, despite “evidence” for both potential outcomes. For years, imagination was thought of as a way for children

Bodies on Display

Who says a size 12 doesn’t look as good as a size 0? The picture above is just part of a spread shot by Terry Richardson for V Magazine. The magazine will be on newsstands January 14, but for now

Bodies on Display

Who says a size 12 doesn’t look as good as a size 0? The picture above is just part of a spread shot by Terry Richardson for V Magazine. The magazine will be on newsstands January 14, but for now