Author Archives: angelgibson

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About angelgibson

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

Organizing 2.0 This Weekend

Check out this very cool event put together by my boyfriend.

Organizing 2.0 This Weekend

Check out this very cool event put together by my boyfriend.

Check out movieclips.com

I found out about a new website that should make finding specific film clips for presentations/sharing much easier. Mediaweek posted that the new site launched yesterday and I went to check it out. I love that one can search by

Check out movieclips.com

I found out about a new website that should make finding specific film clips for presentations/sharing much easier. Mediaweek posted that the new site launched yesterday and I went to check it out. I love that one can search by

A YouTube Star Makes It Big

Susan Boyle is an example to file away for every conversation you have to have with clients about whether or not clicks online can actually turn into dollars somewhere down the line. The answer is most definitely yes. The show

A YouTube Star Makes It Big

Susan Boyle is an example to file away for every conversation you have to have with clients about whether or not clicks online can actually turn into dollars somewhere down the line. The answer is most definitely yes. The show

Old Dogs Learn Some New Tricks

Two interesting examples of decidedly un-digital entities taking steps into the world of apps, tweets and all things online, technological and social. Expect a follow-up in the coming months to check on their progress. Bill Cosby promotes his new album

Old Dogs Learn Some New Tricks

Two interesting examples of decidedly un-digital entities taking steps into the world of apps, tweets and all things online, technological and social. Expect a follow-up in the coming months to check on their progress. Bill Cosby promotes his new album

Yes, They Are Everywhere!

While doing a little research for my boyfriend I came across a couple of numbers that made that made me smile and think about how I’d like to share THESE numbers with all the “YES on Prop 8” people. Based

Yes, They Are Everywhere!

While doing a little research for my boyfriend I came across a couple of numbers that made that made me smile and think about how I’d like to share THESE numbers with all the “YES on Prop 8” people. Based

Target Moves Into Wal-Mart Territory

Check out the special Retail Report that Businessweek.com has put together this week. Below is an excerpt from their look at Target. Wal-Mart has been selling food for years, using groceries to boost store traffic. But selling food is a

Target Moves Into Wal-Mart Territory

Check out the special Retail Report that Businessweek.com has put together this week. Below is an excerpt from their look at Target. Wal-Mart has been selling food for years, using groceries to boost store traffic. But selling food is a

Multiracial Youth Adapt

The link below is to a pdf of the full report. Multiracial youth that identify with two or more of their ethnicities are happier than those who only identify with one, according to a study published by the Stanford Graduate

Multiracial Youth Adapt

The link below is to a pdf of the full report. Multiracial youth that identify with two or more of their ethnicities are happier than those who only identify with one, according to a study published by the Stanford Graduate

Digital Experience Turns Into Dollars

Numbers and research to bolster your position during your next client talk about ROI and that wacky, never-done-before digital idea your creative team desperately wants to do. Click on this, “Digital Brand Experience Study” to see the full data which

Digital Experience Turns Into Dollars

Numbers and research to bolster your position during your next client talk about ROI and that wacky, never-done-before digital idea your creative team desperately wants to do. Click on this, “Digital Brand Experience Study” to see the full data which

Follow Up: Hermes + ELLE Magazine

A while ago I raved about the Hermes special insert for ELLE magazine. The partnership this month includes an editorial feature of “tastemakers” (can I say how I dislike that word?) and how they work their Hermes scarves. It’s a

Follow Up: Hermes + ELLE Magazine

A while ago I raved about the Hermes special insert for ELLE magazine. The partnership this month includes an editorial feature of “tastemakers” (can I say how I dislike that word?) and how they work their Hermes scarves. It’s a