Author Archives: angelgibson

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About angelgibson

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

It’s Official: Gender Bias in the Theater

I wish I had been at the findings presentation of Emily Glassberg Sands this week. She conducted three separate studies and apparently the examination was championed by the playwright Julia Jordan, who has been speaking out about the huge disparity

It’s Official: Gender Bias in the Theater

I wish I had been at the findings presentation of Emily Glassberg Sands this week. She conducted three separate studies and apparently the examination was championed by the playwright Julia Jordan, who has been speaking out about the huge disparity

Data Points to Dazzle Your Friends

Each of these is a gem, a true gem! (I’m also getting ready to move so I’ve got to be a speedy poster these days) From this week’s Iconoculture‘s Iconowatch Briefing: MARKET FACTS The expansion of legal gay marriage across

Data Points to Dazzle Your Friends

Each of these is a gem, a true gem! (I’m also getting ready to move so I’ve got to be a speedy poster these days) From this week’s Iconoculture‘s Iconowatch Briefing: MARKET FACTS The expansion of legal gay marriage across

Pepsi Wants to Hang Out with the Cool Kids

Promo Magazine has details on an on-going stealth campaign that doesn’t seem entirely “steathy” to me – some good elements, some parts that feel a bit forced and clunky. What I find especially interesting is the stated goal of measuring

Pepsi Wants to Hang Out with the Cool Kids

Promo Magazine has details on an on-going stealth campaign that doesn’t seem entirely “steathy” to me – some good elements, some parts that feel a bit forced and clunky. What I find especially interesting is the stated goal of measuring

The Jack Welch Institute

Business guru turned opportunist ‘educator’ or a whole new approach to the “I’m a celebrity and this is my brand” game – what do you think? Would you be willing to pay take online classes from the Jack Welch Institute

The Jack Welch Institute

Business guru turned opportunist ‘educator’ or a whole new approach to the “I’m a celebrity and this is my brand” game – what do you think? Would you be willing to pay take online classes from the Jack Welch Institute

Defining “Black” in the Ivy League

Ok, it’s been race week here at Born Curious. I’ve just read another thought-provoker – this one on the native Black versus immigrant Black segments of American society. Check out the full article here from The Huffington Post Barack Obama

Defining “Black” in the Ivy League

Ok, it’s been race week here at Born Curious. I’ve just read another thought-provoker – this one on the native Black versus immigrant Black segments of American society. Check out the full article here from The Huffington Post Barack Obama

Cool Interactive Map

Here’s one that will make you marvel at the wonders of interactive graphics. And, especially if you are a New York resident, it might also make you re-think your choice of home. Enjoy!

Cool Interactive Map

Here’s one that will make you marvel at the wonders of interactive graphics. And, especially if you are a New York resident, it might also make you re-think your choice of home. Enjoy!

Menu Psychology

The excerpt below is from a Baltimore Sun blog “Consuming Interest” on how and why some items are placed in certain spots on a menu. Basically, our eyes rest at certain points, the human desire to not seem “too cheap”

Menu Psychology

The excerpt below is from a Baltimore Sun blog “Consuming Interest” on how and why some items are placed in certain spots on a menu. Basically, our eyes rest at certain points, the human desire to not seem “too cheap”

A Different Kind of Poster Girl

I love the mouth on this girl. Below is a snippet from a recent gush-piece in the Times Online (UK.) Can’t wait to hear the new songs too. Now she’s a hit with the fashion pack, labels such as Dolce

A Different Kind of Poster Girl

I love the mouth on this girl. Below is a snippet from a recent gush-piece in the Times Online (UK.) Can’t wait to hear the new songs too. Now she’s a hit with the fashion pack, labels such as Dolce

Postracial America

A compendium of articles published this week on the topic of “postracial” America provide a range of suggestions, opinions and research data. From CultureLab, posting after the Ypulse Urban/Multicultural Conference: Yes, Multicultural and inclusion are now more relevant than ever,

Postracial America

A compendium of articles published this week on the topic of “postracial” America provide a range of suggestions, opinions and research data. From CultureLab, posting after the Ypulse Urban/Multicultural Conference: Yes, Multicultural and inclusion are now more relevant than ever,

Drugstore Beauty Cowboys

I’ve been thinking a lot these days about recently acquired consumer spending habits, how many of them will stick beyond the immediate crisis, and most of all, what sort of psychological impact this will have on young consumers as they

Drugstore Beauty Cowboys

I’ve been thinking a lot these days about recently acquired consumer spending habits, how many of them will stick beyond the immediate crisis, and most of all, what sort of psychological impact this will have on young consumers as they