Author Archives: angelgibson

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About angelgibson

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

The Success of Hulu

I’ve been keeping an eye on internet tv for the past couple of years and Hulu definitely seems to have set itself apart from its competition. There’s a great article in Mediaweek that looks in-depth at its recent growth. Below

The Success of Hulu

I’ve been keeping an eye on internet tv for the past couple of years and Hulu definitely seems to have set itself apart from its competition. There’s a great article in Mediaweek that looks in-depth at its recent growth. Below

Twitter and Blog Abandonment Rates

A new-to-me blog I found today : The Media Business Professor and author Robert G. Picard (apparently no relation to the Captain) describes his blog as a “discussion of business and economic issues affecting media companies and industries.” I went

Twitter and Blog Abandonment Rates

A new-to-me blog I found today : The Media Business Professor and author Robert G. Picard (apparently no relation to the Captain) describes his blog as a “discussion of business and economic issues affecting media companies and industries.” I went

Tsunami of Stuff

As I have had two conversations in as many days about starting up a business/non-profit that benefits the local community and the environment, I found this article in the Christian Science Monitor inspiring. I think this is a perfect marriage

Tsunami of Stuff

As I have had two conversations in as many days about starting up a business/non-profit that benefits the local community and the environment, I found this article in the Christian Science Monitor inspiring. I think this is a perfect marriage

Is the “Bling” Witch Dead?

I think this might be the best front page story I’ve ever seen in the Wall Street Journal. I made myself giggle twice as I imagined the writers’ meeting where a bunch of white guys look around at each other

Is the “Bling” Witch Dead?

I think this might be the best front page story I’ve ever seen in the Wall Street Journal. I made myself giggle twice as I imagined the writers’ meeting where a bunch of white guys look around at each other

The Fragmentation of YouTube Viewers

The law of diminishing returns… A year ago, front-page placement [on YouTube] as a “featured video” was worth about 105,000 views. Today, the average “featured” video — which is selected by YouTube staff and is not a media buy —

The Fragmentation of YouTube Viewers

The law of diminishing returns… A year ago, front-page placement [on YouTube] as a “featured video” was worth about 105,000 views. Today, the average “featured” video — which is selected by YouTube staff and is not a media buy —

Expected Spending Changes by Category

From the amazing folks at eMarketer Do you think consumers are more or less stringent in their 2009 spending than they were planning to be? How about you personally? I’m working on a new budget for myself, toying with amounts

Expected Spending Changes by Category

From the amazing folks at eMarketer Do you think consumers are more or less stringent in their 2009 spending than they were planning to be? How about you personally? I’m working on a new budget for myself, toying with amounts

Follow Up: Books and the Publishing Industry

Soon in your cereal aisle…. A new children’s book authored by the winner of a Cheerios contest is being packaged with 1.5 million boxes of Cheerios. A nanny from Nashville won the author’s contest, a $5,000 cash prize and the

Follow Up: Books and the Publishing Industry

Soon in your cereal aisle…. A new children’s book authored by the winner of a Cheerios contest is being packaged with 1.5 million boxes of Cheerios. A nanny from Nashville won the author’s contest, a $5,000 cash prize and the

Take Your Recycling to the Store

I love it when a brand does a truly good for the environment initiative – not one where they just dress themselves up in “green” window-dressing. Origins recently offered samples in exchange for bringing in cosmetic and skincare packaging to

Take Your Recycling to the Store

I love it when a brand does a truly good for the environment initiative – not one where they just dress themselves up in “green” window-dressing. Origins recently offered samples in exchange for bringing in cosmetic and skincare packaging to

The New Frugality

Some great numbers I gathered from NPD, Mintel and Iconoculture on the new frugality. Consumers are following new budgeting habits The need to follow a budget more closely is increasingly a concern for all, with 60% of all respondents (and

The New Frugality

Some great numbers I gathered from NPD, Mintel and Iconoculture on the new frugality. Consumers are following new budgeting habits The need to follow a budget more closely is increasingly a concern for all, with 60% of all respondents (and

Le Jogging and Public Opinion

God bless the French, my not-so-secret soul mates. It’s nearly summertime, but the living isn’t easy — not if you’re suffering from a 401(k) meltdown. Life, in fact, is hard, and only getting harder. And when life gets tough, the

Le Jogging and Public Opinion

God bless the French, my not-so-secret soul mates. It’s nearly summertime, but the living isn’t easy — not if you’re suffering from a 401(k) meltdown. Life, in fact, is hard, and only getting harder. And when life gets tough, the