Author Archives: angelgibson

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About angelgibson

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

A Real Celebrity Sextape

Regular listeners – I dare you to NOT snort!

A Real Celebrity Sextape

Regular listeners – I dare you to NOT snort!

Changing Expectations of a Luxury Automobile?

An article in the WSJ about the ongoing Frankfurt Motor Show discusses the seemingly conflicting consumers demands that luxury automakers are attempting to fulfill: desire for the best performance possible yet also a growing demand for greener, more enviro products.

Changing Expectations of a Luxury Automobile?

An article in the WSJ about the ongoing Frankfurt Motor Show discusses the seemingly conflicting consumers demands that luxury automakers are attempting to fulfill: desire for the best performance possible yet also a growing demand for greener, more enviro products.

Prolonged Adolescence Continues

I’ve had two conversations in as many days where we’ve pondered “when are the kids going to rise up?” In a presentation as part of its wider report on income, poverty and health insurance, the Census Bureau noted a big

Prolonged Adolescence Continues

I’ve had two conversations in as many days where we’ve pondered “when are the kids going to rise up?” In a presentation as part of its wider report on income, poverty and health insurance, the Census Bureau noted a big

Email is for Old People*

* people with jobs After reading in the latest Pew Report how kids today don’t really use email (“that’s what Facebook is for”), I have been keeping my ears and eyes open for further evidence. In my highly unscientific survey

Email is for Old People*

* people with jobs After reading in the latest Pew Report how kids today don’t really use email (“that’s what Facebook is for”), I have been keeping my ears and eyes open for further evidence. In my highly unscientific survey

Another Kind of Futurist Perspective to Read

Forget those lists compiled by marketers and those that write for us – check out the world in 2025 from the vantage point of policy wonks, professors and journalists compiled by Foreign Policy magazine.

Another Kind of Futurist Perspective to Read

Forget those lists compiled by marketers and those that write for us – check out the world in 2025 from the vantage point of policy wonks, professors and journalists compiled by Foreign Policy magazine.

Staying Sober on Campus

I’ve been hit with a wave of “it’s almost time for school to start” – which is weird, given the lack of school on my agenda these days. Maybe my subconscious is telling me I should sign up for a

Staying Sober on Campus

I’ve been hit with a wave of “it’s almost time for school to start” – which is weird, given the lack of school on my agenda these days. Maybe my subconscious is telling me I should sign up for a

Best Entertainment Co-Marketing Deal Ever?

OMG people! Yoda will tell you where to turn next. Darth will suggest bodily harm if you do not follow his directions! Love it – want it – and I don’t even own a car, barely drive. Here’s what Garmin’s

Best Entertainment Co-Marketing Deal Ever?

OMG people! Yoda will tell you where to turn next. Darth will suggest bodily harm if you do not follow his directions! Love it – want it – and I don’t even own a car, barely drive. Here’s what Garmin’s

Fewer Kids Want to be On the Road

I read on Ypulse today… Millennials aren’t buying cars. Cars cut them off from their lives — they can’t text, can’t talk to their friends, and can’t check Facebook while driving. Fewer Millennials are getting drivers licenses than previous generations.

Fewer Kids Want to be On the Road

I read on Ypulse today… Millennials aren’t buying cars. Cars cut them off from their lives — they can’t text, can’t talk to their friends, and can’t check Facebook while driving. Fewer Millennials are getting drivers licenses than previous generations.