Author Archives: angelgibson

Unknown's avatar

About angelgibson

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

A Gig a Second

The new technological gap HONG KONG residents can enjoy astoundingly fast broadband at an astoundingly low price. It became available last year, when a scrappy company called Hong Kong Broadband Network introduced a new option for its fiber-to-the-home service: a

A Gig a Second

The new technological gap HONG KONG residents can enjoy astoundingly fast broadband at an astoundingly low price. It became available last year, when a scrappy company called Hong Kong Broadband Network introduced a new option for its fiber-to-the-home service: a

Hanging Out with the Smart Kids

The brain fitness industry has exploded as baby boomers, worried about dementia and Alzheimer’s disease, look for ways to keep their minds sharp as they age. Demand for brain fitness products is on the rise. Brain fitness products generated $265

Hanging Out with the Smart Kids

The brain fitness industry has exploded as baby boomers, worried about dementia and Alzheimer’s disease, look for ways to keep their minds sharp as they age. Demand for brain fitness products is on the rise. Brain fitness products generated $265

Social Media Revolution?

Reading homework kids! Great piece in Foreign Affairs – two sides argue the importance of social media in recent events in the Middle East. And I thought this article in Fast Company is the best thing I’ve ever read on

Social Media Revolution?

Reading homework kids! Great piece in Foreign Affairs – two sides argue the importance of social media in recent events in the Middle East. And I thought this article in Fast Company is the best thing I’ve ever read on

The Importance of Gifts

Happy Valentine’s Day people! Allen Parkman studies why some people stay together and other divorce. His paper “The Importance of Gifts in Marriage,” begins by noting, as other researchers had, that unlike people in his parents’ generation, those marrying more

The Importance of Gifts

Happy Valentine’s Day people! Allen Parkman studies why some people stay together and other divorce. His paper “The Importance of Gifts in Marriage,” begins by noting, as other researchers had, that unlike people in his parents’ generation, those marrying more

Wiki as Source

This is definitely true for me personally. The public is increasingly going to Wikipedia as a research source: According to a recent Pew survey, the percentage of all American adults who use the site to look for information increased to

Wiki as Source

This is definitely true for me personally. The public is increasingly going to Wikipedia as a research source: According to a recent Pew survey, the percentage of all American adults who use the site to look for information increased to

Get a Little Closer!

In the 1970s, American corporations typically thought they needed 500 to 700 square feet per employee to build an effective office. Today’s average is a little more than 200 square feet per person, and the space allocation could hit a

Get a Little Closer!

In the 1970s, American corporations typically thought they needed 500 to 700 square feet per employee to build an effective office. Today’s average is a little more than 200 square feet per person, and the space allocation could hit a

Our Second Self

So apparently designers are starting to think like planners. Our relationship to electronic devices has changed so radically in the last few years that designers are beginning to think about our attachments to and, yes, love of electronics like smartphones

Our Second Self

So apparently designers are starting to think like planners. Our relationship to electronic devices has changed so radically in the last few years that designers are beginning to think about our attachments to and, yes, love of electronics like smartphones

Beauty Shot

There has been too little posting in general. And no good eye candy. This must stop.

Beauty Shot

There has been too little posting in general. And no good eye candy. This must stop.

Love Your Neighbors!

For the first time, the percentage of Americans who perceive “gay and lesbian relations” as morally acceptable has crossed the 50 percent mark. (You have to love the fact that they still use the word “relations.” So quaint.) 2. Also

Love Your Neighbors!

For the first time, the percentage of Americans who perceive “gay and lesbian relations” as morally acceptable has crossed the 50 percent mark. (You have to love the fact that they still use the word “relations.” So quaint.) 2. Also