Author Archives: angelgibson

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About angelgibson

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

Magazine Attempts to Please Advertisers

Vocab word for the day: quasquicentennial Another example of magazine attempts to more deeply connect readers with advertisers. Good Housekeeping magazine will pay tribute to the achievements of women who have inspired, informed, educated, captivated and sometimes infuriated Americans during

Magazine Attempts to Please Advertisers

Vocab word for the day: quasquicentennial Another example of magazine attempts to more deeply connect readers with advertisers. Good Housekeeping magazine will pay tribute to the achievements of women who have inspired, informed, educated, captivated and sometimes infuriated Americans during

A New Kind of Mom-and-Pop Shop

I had a slightly unsettling conversation with a friend recently. We were discussing future job prospects, what we envisioned ourselves doing a few years down the road. He expressed concern about being considered “too old” for a firm to hire

A New Kind of Mom-and-Pop Shop

I had a slightly unsettling conversation with a friend recently. We were discussing future job prospects, what we envisioned ourselves doing a few years down the road. He expressed concern about being considered “too old” for a firm to hire

Direct Selling Thrives

The nation’s unemployment rate is hovering at 10.6 percent, but direct-sales companies like Tupperware, Avon, and Mary Kay are thriving and continue to draw in new salespeople. Mary Kay has seen a 22 percent increase in global sales consultants between

Direct Selling Thrives

The nation’s unemployment rate is hovering at 10.6 percent, but direct-sales companies like Tupperware, Avon, and Mary Kay are thriving and continue to draw in new salespeople. Mary Kay has seen a 22 percent increase in global sales consultants between

Sign of the Times

Spider-Man’s going to have a tough time paying the bills now. Peter Parker will get fired by boss J. Jonah Jameson in Wednesday’s issue of “Amazing Spider-Man,” joining millions of Americans who have been hit hard by the economic recession.

Sign of the Times

Spider-Man’s going to have a tough time paying the bills now. Peter Parker will get fired by boss J. Jonah Jameson in Wednesday’s issue of “Amazing Spider-Man,” joining millions of Americans who have been hit hard by the economic recession.

Make Briefing Brief

Check out Lauren Warner’s post on Ad Age today about briefing creative teams as though you were speaking to kindergartners. Several comments had me in stitches. I don’t miss this part of daily agency life at all!

Make Briefing Brief

Check out Lauren Warner’s post on Ad Age today about briefing creative teams as though you were speaking to kindergartners. Several comments had me in stitches. I don’t miss this part of daily agency life at all!

Workforce Changes = Societal Changes

What will our families’ economic structure look like in 5 years, 20 years, when I’m old and gray? All Americans (citizens of most of the world?) think about these things more frequently than we ever thought possible, I’m sure. As

Workforce Changes = Societal Changes

What will our families’ economic structure look like in 5 years, 20 years, when I’m old and gray? All Americans (citizens of most of the world?) think about these things more frequently than we ever thought possible, I’m sure. As

College Application Videos

Application videos are no longer just for Elle Woods! And further documentation that teen girls are a super-engine of content creation on the web. This year Tufts University, for the first time, officially accepted short YouTube videos that students could

College Application Videos

Application videos are no longer just for Elle Woods! And further documentation that teen girls are a super-engine of content creation on the web. This year Tufts University, for the first time, officially accepted short YouTube videos that students could

Boys and Body Image

Further evidence of men’s increasing sensitivity to their physical appearance. So the question is – with whom will these be the biggest hit, boomers hoping to impress the young’ins or already fabulous gay boys? Spanx for Men are finally here.

Boys and Body Image

Further evidence of men’s increasing sensitivity to their physical appearance. So the question is – with whom will these be the biggest hit, boomers hoping to impress the young’ins or already fabulous gay boys? Spanx for Men are finally here.

Future is Now, Part Deux

Necco added “text me” and “tweet me” to its Sweethearts candy messages this year.

Future is Now, Part Deux

Necco added “text me” and “tweet me” to its Sweethearts candy messages this year.

The Future Is Now

Look to the future, my friends! If electric cars have any future in the United States, San Francisco may be the city where they arrive first. The first wave of electric car buying is expected to begin around December when

The Future Is Now

Look to the future, my friends! If electric cars have any future in the United States, San Francisco may be the city where they arrive first. The first wave of electric car buying is expected to begin around December when