Category Archives: Consumer Insights

Expected Spending Changes by Category

From the amazing folks at eMarketer Do you think consumers are more or less stringent in their 2009 spending than they were planning to be? How about you personally? I’m working on a new budget for myself, toying with amounts

Expected Spending Changes by Category

From the amazing folks at eMarketer Do you think consumers are more or less stringent in their 2009 spending than they were planning to be? How about you personally? I’m working on a new budget for myself, toying with amounts

The New Frugality

Some great numbers I gathered from NPD, Mintel and Iconoculture on the new frugality. Consumers are following new budgeting habits The need to follow a budget more closely is increasingly a concern for all, with 60% of all respondents (and

The New Frugality

Some great numbers I gathered from NPD, Mintel and Iconoculture on the new frugality. Consumers are following new budgeting habits The need to follow a budget more closely is increasingly a concern for all, with 60% of all respondents (and

Le Jogging and Public Opinion

God bless the French, my not-so-secret soul mates. It’s nearly summertime, but the living isn’t easy — not if you’re suffering from a 401(k) meltdown. Life, in fact, is hard, and only getting harder. And when life gets tough, the

Le Jogging and Public Opinion

God bless the French, my not-so-secret soul mates. It’s nearly summertime, but the living isn’t easy — not if you’re suffering from a 401(k) meltdown. Life, in fact, is hard, and only getting harder. And when life gets tough, the

More Retail Data – and What It Says About Consumer Attitudes Today

While perusing WWD this afternoon I learned: Wal-Mart Stores Inc. continues to leave everyone else in its wake. Wal-Mart’s flat profits stood in direct contrast to the other stores reporting results Thursday, all of which saw profits declines. Nordstrom Inc.,

More Retail Data – and What It Says About Consumer Attitudes Today

While perusing WWD this afternoon I learned: Wal-Mart Stores Inc. continues to leave everyone else in its wake. Wal-Mart’s flat profits stood in direct contrast to the other stores reporting results Thursday, all of which saw profits declines. Nordstrom Inc.,

Yankelovich’s Take on American Health

The subtitle of the latest Yankelovich Monitor briefing is “Health: More than Talk Required” and I’ve been chewing on it all day. (See the extended excerpt below.) I live in New York City where restaurant chains are required by law

Yankelovich’s Take on American Health

The subtitle of the latest Yankelovich Monitor briefing is “Health: More than Talk Required” and I’ve been chewing on it all day. (See the extended excerpt below.) I live in New York City where restaurant chains are required by law

Crossing the Red State, Blue State Divide

Perhaps you read this article in the New York Times today and got a little frightened as you choked down your oatmeal. Before I put on my small-town, middle America hat and do some culture translating for you, let me

Crossing the Red State, Blue State Divide

Perhaps you read this article in the New York Times today and got a little frightened as you choked down your oatmeal. Before I put on my small-town, middle America hat and do some culture translating for you, let me

The Friend Factor

A great article today in the New York Times summarized several studies that point to the positive impact of friendships on our individual health. What I read totally meshed with what I’ve heard women respondents say over and over, “My

The Friend Factor

A great article today in the New York Times summarized several studies that point to the positive impact of friendships on our individual health. What I read totally meshed with what I’ve heard women respondents say over and over, “My

Consumer Trade-Offs

I guess Americans are doing more than escaping into the movie theater. Despite the crappy economy, music lovers are planning on soaking up some sunshine and hanging out with their favorite bands this spring/summer. Coachella attendance over the weekend was

Consumer Trade-Offs

I guess Americans are doing more than escaping into the movie theater. Despite the crappy economy, music lovers are planning on soaking up some sunshine and hanging out with their favorite bands this spring/summer. Coachella attendance over the weekend was

Keeping Tabs on the Great American Consumer Freak Out

Time Magazine’s website has a section called “Thrift Nation” and I found this quick slide show of 17 different snapshots on the current state of American consumer confidence worth the time to go through. They have done a nice job

Keeping Tabs on the Great American Consumer Freak Out

Time Magazine’s website has a section called “Thrift Nation” and I found this quick slide show of 17 different snapshots on the current state of American consumer confidence worth the time to go through. They have done a nice job