Category Archives: Consumer Insights

Fewer Kids Want to be On the Road

I read on Ypulse today… Millennials aren’t buying cars. Cars cut them off from their lives — they can’t text, can’t talk to their friends, and can’t check Facebook while driving. Fewer Millennials are getting drivers licenses than previous generations.

Fewer Kids Want to be On the Road

I read on Ypulse today… Millennials aren’t buying cars. Cars cut them off from their lives — they can’t text, can’t talk to their friends, and can’t check Facebook while driving. Fewer Millennials are getting drivers licenses than previous generations.

Go Ahead – Talk Politics and God

Voter registration cards may offer more insight into who people promise to love and cherish than personality or appearance, new research suggests. Most people marry those whose political views align with their own, according to a study from Rice University

Go Ahead – Talk Politics and God

Voter registration cards may offer more insight into who people promise to love and cherish than personality or appearance, new research suggests. Most people marry those whose political views align with their own, according to a study from Rice University

Safe and Sexy

Watch this video about a performance piece by Sarah Hughes. Over the span of more than 10 years, Hughes has traveled the globe documenting people in one outfit in which they feel safe and comfortable and one in which they

Safe and Sexy

Watch this video about a performance piece by Sarah Hughes. Over the span of more than 10 years, Hughes has traveled the globe documenting people in one outfit in which they feel safe and comfortable and one in which they

Beards are hot. Science says so.

                      I so knew this already. According to a page I ripped out from the March issue of Marie Claire: Women rate men with full facial hair as more courageous,

Beards are hot. Science says so.

                      I so knew this already. According to a page I ripped out from the March issue of Marie Claire: Women rate men with full facial hair as more courageous,

Summer Jobs Scarce

Another dismal summer to be a teen looking for a job. I hate to read “those kids today” rants – this is more of a “those poor kids today” version of that. I think having a job when one is

Summer Jobs Scarce

Another dismal summer to be a teen looking for a job. I hate to read “those kids today” rants – this is more of a “those poor kids today” version of that. I think having a job when one is

Everything You Never Wanted to Know About Manscaping

I couldn’t make up better stuff for this blog. A Remington consumer survey found that 63 percent of men regularly trim their ears, noses or eyebrows, fewer than those who trim groins (69 percent), but more than those who trim

Everything You Never Wanted to Know About Manscaping

I couldn’t make up better stuff for this blog. A Remington consumer survey found that 63 percent of men regularly trim their ears, noses or eyebrows, fewer than those who trim groins (69 percent), but more than those who trim

The Importance of Gifts

Happy Valentine’s Day people! Allen Parkman studies why some people stay together and other divorce. His paper “The Importance of Gifts in Marriage,” begins by noting, as other researchers had, that unlike people in his parents’ generation, those marrying more

The Importance of Gifts

Happy Valentine’s Day people! Allen Parkman studies why some people stay together and other divorce. His paper “The Importance of Gifts in Marriage,” begins by noting, as other researchers had, that unlike people in his parents’ generation, those marrying more

Wiki as Source

This is definitely true for me personally. The public is increasingly going to Wikipedia as a research source: According to a recent Pew survey, the percentage of all American adults who use the site to look for information increased to

Wiki as Source

This is definitely true for me personally. The public is increasingly going to Wikipedia as a research source: According to a recent Pew survey, the percentage of all American adults who use the site to look for information increased to

Get a Little Closer!

In the 1970s, American corporations typically thought they needed 500 to 700 square feet per employee to build an effective office. Today’s average is a little more than 200 square feet per person, and the space allocation could hit a

Get a Little Closer!

In the 1970s, American corporations typically thought they needed 500 to 700 square feet per employee to build an effective office. Today’s average is a little more than 200 square feet per person, and the space allocation could hit a

Our Second Self

So apparently designers are starting to think like planners. Our relationship to electronic devices has changed so radically in the last few years that designers are beginning to think about our attachments to and, yes, love of electronics like smartphones

Our Second Self

So apparently designers are starting to think like planners. Our relationship to electronic devices has changed so radically in the last few years that designers are beginning to think about our attachments to and, yes, love of electronics like smartphones