Category Archives: Consumer Insights
Guess what else is better than sex*
I once absolutely horrified my C. by admitting that sometimes cleaning my ears with q-tips gave me a pleasurable sensation that was, well, probably beyond what most people experience. I want to make clear I did not say, nor did
Guess what else is better than sex*
I once absolutely horrified my C. by admitting that sometimes cleaning my ears with q-tips gave me a pleasurable sensation that was, well, probably beyond what most people experience. I want to make clear I did not say, nor did
Our New American Pastimes
Buying less stuff but doing more things together… Quietly but noticeably over the past year, Americans have rejiggered their lives to elevate experiences over things. Because of the Great Recession, a recent New York Times/CBS News poll has found, nearly
Our New American Pastimes
Buying less stuff but doing more things together… Quietly but noticeably over the past year, Americans have rejiggered their lives to elevate experiences over things. Because of the Great Recession, a recent New York Times/CBS News poll has found, nearly
A College Degree: What Is It Good For?
Some helpful numbers that bring to life the tangible and the less tangible differences between college graduates and other adults in the population. I got these from an article in the WSJ that examined the monetary value of college degrees.
A College Degree: What Is It Good For?
Some helpful numbers that bring to life the tangible and the less tangible differences between college graduates and other adults in the population. I got these from an article in the WSJ that examined the monetary value of college degrees.
Impact of Joblessness
Joblessness has wreaked financial and emotional havoc on the lives of many of those out of work, according to a New York Times/CBS News poll released yesterday. The full study results, with tables intact, can be found here. More than
Impact of Joblessness
Joblessness has wreaked financial and emotional havoc on the lives of many of those out of work, according to a New York Times/CBS News poll released yesterday. The full study results, with tables intact, can be found here. More than
Hi Mom, I’m Home!
Ten percent of adults younger than 35 told the Pew Research Center that they had moved back in with their parents because of the recession. Among 18-24 year olds, the activity is most acute. 56 percent of men and 48
Hi Mom, I’m Home!
Ten percent of adults younger than 35 told the Pew Research Center that they had moved back in with their parents because of the recession. Among 18-24 year olds, the activity is most acute. 56 percent of men and 48
Who’s Been a Good Kitty?
A poll conducted in October by The Associated Press and Petside.com, an Internet pet store and veterinary Web site, found that even though 93 percent of Americans said they would spend less than last year on holiday gifts, or about
Who’s Been a Good Kitty?
A poll conducted in October by The Associated Press and Petside.com, an Internet pet store and veterinary Web site, found that even though 93 percent of Americans said they would spend less than last year on holiday gifts, or about
Multiracial Youth Adapt
The link below is to a pdf of the full report. Multiracial youth that identify with two or more of their ethnicities are happier than those who only identify with one, according to a study published by the Stanford Graduate
Multiracial Youth Adapt
The link below is to a pdf of the full report. Multiracial youth that identify with two or more of their ethnicities are happier than those who only identify with one, according to a study published by the Stanford Graduate
Digital Experience Turns Into Dollars
Numbers and research to bolster your position during your next client talk about ROI and that wacky, never-done-before digital idea your creative team desperately wants to do. Click on this, “Digital Brand Experience Study” to see the full data which
Digital Experience Turns Into Dollars
Numbers and research to bolster your position during your next client talk about ROI and that wacky, never-done-before digital idea your creative team desperately wants to do. Click on this, “Digital Brand Experience Study” to see the full data which
Follow Up: Hermes + ELLE Magazine
A while ago I raved about the Hermes special insert for ELLE magazine. The partnership this month includes an editorial feature of “tastemakers” (can I say how I dislike that word?) and how they work their Hermes scarves. It’s a
Follow Up: Hermes + ELLE Magazine
A while ago I raved about the Hermes special insert for ELLE magazine. The partnership this month includes an editorial feature of “tastemakers” (can I say how I dislike that word?) and how they work their Hermes scarves. It’s a
We Americans Love the Idea of Marriage
What we say and what we do – often they do not sync up. I was reading a couple of articles by Sandra Tsing Loh in the Atlantic, following up on the thread of how she was crucified earlier this
We Americans Love the Idea of Marriage
What we say and what we do – often they do not sync up. I was reading a couple of articles by Sandra Tsing Loh in the Atlantic, following up on the thread of how she was crucified earlier this
Born Curious 
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