Category Archives: Consumer Insights
How We Spend Now
Go take a gander at Shoppers’ Shifting Priorities, another fantastic graphic at the New York Times Online Last year, consumers pulled back on spending and the retail sector suffered. But not all retailers are faring worse than they did a
How We Spend Now
Go take a gander at Shoppers’ Shifting Priorities, another fantastic graphic at the New York Times Online Last year, consumers pulled back on spending and the retail sector suffered. But not all retailers are faring worse than they did a
Embracing Student Blogs
Dozens of colleges — including Amherst, Bates, Carleton, Colby, Vassar, Wellesley and Yale — are embracing student blogs on their Web sites, seeing them as a powerful marketing tool for high school students, who these days are less interested in
Embracing Student Blogs
Dozens of colleges — including Amherst, Bates, Carleton, Colby, Vassar, Wellesley and Yale — are embracing student blogs on their Web sites, seeing them as a powerful marketing tool for high school students, who these days are less interested in
The Job Crunch and Falling Housing Market Cocktail
Even before the recession struck last year, there was ample evidence of an increase in “long-distance” coupling due to work demands – and also crucially, I think, due to a belief or trust that technology can lessen the feelings of
The Job Crunch and Falling Housing Market Cocktail
Even before the recession struck last year, there was ample evidence of an increase in “long-distance” coupling due to work demands – and also crucially, I think, due to a belief or trust that technology can lessen the feelings of
Williamsburg Drink of Choice Goes Big Time
Sales of Pabst Blue Ribbon are up an astounding 25% this year, according to Information Resources Inc. And while cheaper beers are outperforming their more expensive peers as consumers look for low-cost options these days, there’s clearly more than pricing
Williamsburg Drink of Choice Goes Big Time
Sales of Pabst Blue Ribbon are up an astounding 25% this year, according to Information Resources Inc. And while cheaper beers are outperforming their more expensive peers as consumers look for low-cost options these days, there’s clearly more than pricing
Women Active in Social Media
Nearly three quarters of women say they are “more active” in social media now than they were at this time last year. But brands are not necessarily reaping benefits by contacting females in these channels, according to new research from
Women Active in Social Media
Nearly three quarters of women say they are “more active” in social media now than they were at this time last year. But brands are not necessarily reaping benefits by contacting females in these channels, according to new research from
A Nation of Paranoid Parents?
I find the numbers below very very sad… In 1969, 41 percent of children either walked or biked to school; by 2001, only 13 percent still did, according to data from the National Household Travel Survey. In many low-income neighborhoods,
A Nation of Paranoid Parents?
I find the numbers below very very sad… In 1969, 41 percent of children either walked or biked to school; by 2001, only 13 percent still did, according to data from the National Household Travel Survey. In many low-income neighborhoods,
Some Colleges Are Failure Factories
More data on wage earnings gap and the problems within our higher education system here in the US. With the financial pressures likely to continue for some time, I hope this is not the way more high-potential but low income
Some Colleges Are Failure Factories
More data on wage earnings gap and the problems within our higher education system here in the US. With the financial pressures likely to continue for some time, I hope this is not the way more high-potential but low income
Newsflash: Young Families Have a Ton of Entertainment Gadgets
Over the next five years, Forrester predicts that nearly 39 million homes will get their first HDTV. DVRs are expected to be in almost 31 percent of U.S. houses this year, with that number growing to more than 40 percent
Newsflash: Young Families Have a Ton of Entertainment Gadgets
Over the next five years, Forrester predicts that nearly 39 million homes will get their first HDTV. DVRs are expected to be in almost 31 percent of U.S. houses this year, with that number growing to more than 40 percent
People Think Reviews Better than Ads
From the latest twice-yearly Nielsen Global Online Consumer Survey of over 25,000 online consumers from 50 countries: “Recommendations by personal acquaintances and opinions posted by consumers online are the most trusted forms of advertising globally. The Nielsen survey shows that
People Think Reviews Better than Ads
From the latest twice-yearly Nielsen Global Online Consumer Survey of over 25,000 online consumers from 50 countries: “Recommendations by personal acquaintances and opinions posted by consumers online are the most trusted forms of advertising globally. The Nielsen survey shows that
Ethnic Malls Doing Well
Some retailing lessons from the little guys…. As traditional malls across the United States struggle with the most severe recession since the 1930s – regional mall vacancies hit 8.4 percent last quarter, a nine-year high – many ethnic malls across
Ethnic Malls Doing Well
Some retailing lessons from the little guys…. As traditional malls across the United States struggle with the most severe recession since the 1930s – regional mall vacancies hit 8.4 percent last quarter, a nine-year high – many ethnic malls across
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