Category Archives: Consumer Insights

The Ladies Are Concerned

Reported in today’s AdAge, featuring the spot on analysis of Marti Barletta: Even though they have arguably fared better in the recession, women are more pessimistic about the economy than men, according to a 300-person survey by Performics, part of

The Ladies Are Concerned

Reported in today’s AdAge, featuring the spot on analysis of Marti Barletta: Even though they have arguably fared better in the recession, women are more pessimistic about the economy than men, according to a 300-person survey by Performics, part of

Hair Matters

Check out this fantastic interactive page at the New York Times. I’m sure the comments page with have all kinds of goodies in it. I’ll check back later today after more people have had time to comment. The “good hair”

Hair Matters

Check out this fantastic interactive page at the New York Times. I’m sure the comments page with have all kinds of goodies in it. I’ll check back later today after more people have had time to comment. The “good hair”

Jon and Stephen’s Fans Are Special Too

A little over 20 percent of hard-core fans of Mr. Stewart and Mr. Colbert said in a “multi-engagement study” conducted by Harris Interactive Research that “people think I’m cool because I watch” those two programs. And, the same survey says,

Jon and Stephen’s Fans Are Special Too

A little over 20 percent of hard-core fans of Mr. Stewart and Mr. Colbert said in a “multi-engagement study” conducted by Harris Interactive Research that “people think I’m cool because I watch” those two programs. And, the same survey says,

Pooch Love

Humans can only dream of the kind of approval ratings that dogs get in an Ipsos Public Affairs survey of dog owners, released this month. 95% of the respondents said spending time with their dog “lifts their spirits” 92 %

Pooch Love

Humans can only dream of the kind of approval ratings that dogs get in an Ipsos Public Affairs survey of dog owners, released this month. 95% of the respondents said spending time with their dog “lifts their spirits” 92 %

Must…Make….Now

Hopefully Lego won’t come after me if I make these – how awesome is this! For fun type “Legos Gone Wild” into YouTube and see some other creative geek output. As I always say, Lego makes a great case study

Must…Make….Now

Hopefully Lego won’t come after me if I make these – how awesome is this! For fun type “Legos Gone Wild” into YouTube and see some other creative geek output. As I always say, Lego makes a great case study

How Many Homeowners Are Not Meeting Their Obligations?

If I was one of these people I would want to stab myself in the eye – reading this also makes me want to stab myself in the eye. According to new research from the University of Chicago’s Booth School

How Many Homeowners Are Not Meeting Their Obligations?

If I was one of these people I would want to stab myself in the eye – reading this also makes me want to stab myself in the eye. According to new research from the University of Chicago’s Booth School

Ramsay Avoids Bankruptcy for Now

During the boom of the past decade, Mr. Ramsay amassed 12 Michelin stars, making him the third-most-decorated chef behind France’s Joël Robuchon and Alain Ducasse. His success helped Britain put to rest its reputation as a culinary backwater and win

Ramsay Avoids Bankruptcy for Now

During the boom of the past decade, Mr. Ramsay amassed 12 Michelin stars, making him the third-most-decorated chef behind France’s Joël Robuchon and Alain Ducasse. His success helped Britain put to rest its reputation as a culinary backwater and win

Teens Bad Behavior Not the Parents Fault!

Posted to ScienceDaily… Poor parenting is not the reason for an increase in problem behaviour amongst teenagers, according to research led by Oxford University. A team led by Professor Frances Gardner from the Department of Social Policy and Social Work

Teens Bad Behavior Not the Parents Fault!

Posted to ScienceDaily… Poor parenting is not the reason for an increase in problem behaviour amongst teenagers, according to research led by Oxford University. A team led by Professor Frances Gardner from the Department of Social Policy and Social Work

Parents Spending Less on Back to School Supplies

From Promo Magazine… The average family with students in grades kindergarten through 12 is expected to spend $548.72 on school merchandise, a decline of 7.7% from $594.24 in 2008. Total spending on back to school is expected to reach $17.42

Parents Spending Less on Back to School Supplies

From Promo Magazine… The average family with students in grades kindergarten through 12 is expected to spend $548.72 on school merchandise, a decline of 7.7% from $594.24 in 2008. Total spending on back to school is expected to reach $17.42

CAM Spend Numbers

“Complementary and alternative medicine,” a kitchen-sink description that includes everything from acupuncture treatments to glucosamine supplements, is big business. To put a finer point on it, Americans spent $34 billion out of pocket on goods and services that fall into

CAM Spend Numbers

“Complementary and alternative medicine,” a kitchen-sink description that includes everything from acupuncture treatments to glucosamine supplements, is big business. To put a finer point on it, Americans spent $34 billion out of pocket on goods and services that fall into