Category Archives: Consumer Insights

Oh Yeah, Well THIS Cereal Will Get Your Kid Into Harvard

CPG manufacturers’ continue to “medify” their benefit statements. News on some of the latest attempts to guilt parents into buying one product over another. Here’s an idea people, and I know this is cwazy, stop feeding your(self) and kids so

Oh Yeah, Well THIS Cereal Will Get Your Kid Into Harvard

CPG manufacturers’ continue to “medify” their benefit statements. News on some of the latest attempts to guilt parents into buying one product over another. Here’s an idea people, and I know this is cwazy, stop feeding your(self) and kids so

Graduating in a Bad Economy Impacts Earnings for Years

While tooling around, looking for numbers on another subject entirely, I came across this great article, bursting with stats, on the impact a bad economy has on a person’s earning potential. The full link includes many anecdotes and is worth

Graduating in a Bad Economy Impacts Earnings for Years

While tooling around, looking for numbers on another subject entirely, I came across this great article, bursting with stats, on the impact a bad economy has on a person’s earning potential. The full link includes many anecdotes and is worth

What Kids Today Think About Kids Today

A millennial reviewed books on his generation and this is what he learned: 1. “If you don’t tell us you love us, we might break up with you.” 2. “Because, let’s be honest, we’re pretty fabulous.” 3. “Sorry, can you

What Kids Today Think About Kids Today

A millennial reviewed books on his generation and this is what he learned: 1. “If you don’t tell us you love us, we might break up with you.” 2. “Because, let’s be honest, we’re pretty fabulous.” 3. “Sorry, can you

Should We Take Up a Collection for Brooke Taylor?

While Americans are engaging in more hanky panky during the Great Recession, they seem to be doing it at home and on the cheap: The legal brothels of Nevada are suffering from the economic malaise (The Observer 6.28.09). According to

Should We Take Up a Collection for Brooke Taylor?

While Americans are engaging in more hanky panky during the Great Recession, they seem to be doing it at home and on the cheap: The legal brothels of Nevada are suffering from the economic malaise (The Observer 6.28.09). According to

Boy Code

From Psychology Today… Kids are fascinated by creatures of the opposite sex, but strongly averse to them. As in, “ewwwww.” Once children are about 6 years old, they begin to set up a code of behavior that discourages friendships between

Boy Code

From Psychology Today… Kids are fascinated by creatures of the opposite sex, but strongly averse to them. As in, “ewwwww.” Once children are about 6 years old, they begin to set up a code of behavior that discourages friendships between

It’s Official: Money Messes with Your Mind

From Psychological Science… Money may have a bigger psychological impact on us than we realize. A new study in the journal Psychological Science finds that merely thinking about money can affect how we perceive physical pain and feelings of social

It’s Official: Money Messes with Your Mind

From Psychological Science… Money may have a bigger psychological impact on us than we realize. A new study in the journal Psychological Science finds that merely thinking about money can affect how we perceive physical pain and feelings of social

Boomers Postponing Retirement

From the Wall Street Journal, some useful numbers on the workforce of today and examples of how companies are trying to allay younger workers fears of little advancement opportunities. In a recent survey of more than 2,200 U.S. workers by

Boomers Postponing Retirement

From the Wall Street Journal, some useful numbers on the workforce of today and examples of how companies are trying to allay younger workers fears of little advancement opportunities. In a recent survey of more than 2,200 U.S. workers by

Luxury Going Green

From today’s Wall Street Journal: The bad economy and a fundamental shift in the market for luxury goods are forcing an industry that reveres names like Chanel and Versace to embrace a different icon: Mother Nature. Over the past year,

Luxury Going Green

From today’s Wall Street Journal: The bad economy and a fundamental shift in the market for luxury goods are forcing an industry that reveres names like Chanel and Versace to embrace a different icon: Mother Nature. Over the past year,

Teens and the Recession

According to a Teen Vogue reader survey published in the August issue… More than 95% are at least a little worried about the economy. Nearly 53% of girls polled say they know one or more adults who have lost their

Teens and the Recession

According to a Teen Vogue reader survey published in the August issue… More than 95% are at least a little worried about the economy. Nearly 53% of girls polled say they know one or more adults who have lost their

Data Points to Dazzle Your Friends

Each of these is a gem, a true gem! (I’m also getting ready to move so I’ve got to be a speedy poster these days) From this week’s Iconoculture‘s Iconowatch Briefing: MARKET FACTS The expansion of legal gay marriage across

Data Points to Dazzle Your Friends

Each of these is a gem, a true gem! (I’m also getting ready to move so I’ve got to be a speedy poster these days) From this week’s Iconoculture‘s Iconowatch Briefing: MARKET FACTS The expansion of legal gay marriage across