Category Archives: History

Good Work of 2009

Madison & Vine’s list of the past year’s best branded entertainment deals. In true Ad Age fashion, handy stats on impressions, dollar values and viewers are included where known. I particularly like the Ikea efforts. IKEAs Easy to Assemble AND

Good Work of 2009

Madison & Vine’s list of the past year’s best branded entertainment deals. In true Ad Age fashion, handy stats on impressions, dollar values and viewers are included where known. I particularly like the Ikea efforts. IKEAs Easy to Assemble AND

Graduating in a Bad Economy Impacts Earnings for Years

While tooling around, looking for numbers on another subject entirely, I came across this great article, bursting with stats, on the impact a bad economy has on a person’s earning potential. The full link includes many anecdotes and is worth

Graduating in a Bad Economy Impacts Earnings for Years

While tooling around, looking for numbers on another subject entirely, I came across this great article, bursting with stats, on the impact a bad economy has on a person’s earning potential. The full link includes many anecdotes and is worth

A Brief History of Loyalty Marketing

A fun Friday afternoon tidbit, courtesy of Euromonitor International (with my links added in if you’d care to know more of the story): The concept of customer loyalty marketing has been around for many years, but is only since the

A Brief History of Loyalty Marketing

A fun Friday afternoon tidbit, courtesy of Euromonitor International (with my links added in if you’d care to know more of the story): The concept of customer loyalty marketing has been around for many years, but is only since the