Category Archives: Media
Social Media Doesn’t Help Prestige Brands Acquire New Customers
Hot off the Mashable presses: The consensus: Social media is still an important tool for marketing and organic search. But for prestige brands focused on customer acquisition and conversion, a Facebook page or Twitter account may not be the best
Social Media Doesn’t Help Prestige Brands Acquire New Customers
Hot off the Mashable presses: The consensus: Social media is still an important tool for marketing and organic search. But for prestige brands focused on customer acquisition and conversion, a Facebook page or Twitter account may not be the best
Does Your Twitter Feed Influence What You Watch on TV?
SocialGuide, which is a Nielsen and McKinsey lovechild, logs all Twitter activity about US television programming. It has just released a report saying… “We saw a statistically significant causal influence indicating that a spike in TV ratings can increase the
Does Your Twitter Feed Influence What You Watch on TV?
SocialGuide, which is a Nielsen and McKinsey lovechild, logs all Twitter activity about US television programming. It has just released a report saying… “We saw a statistically significant causal influence indicating that a spike in TV ratings can increase the
Better TV?
As someone who who used to be in the trenches, I read about Intel’s attempt to improve the UX of TV with interest. Will the kids want to pay for it, is the question on my mind. Anybody seen the
Better TV?
As someone who who used to be in the trenches, I read about Intel’s attempt to improve the UX of TV with interest. Will the kids want to pay for it, is the question on my mind. Anybody seen the
YouTube Takes It to the Next Level
YouTube is aiming to create 25 hours of programming per day with the help of some of the top names in traditional TV. The Google-owned site is spreading its wealth among producers, directors, and other filmmakers, using a $100 million
YouTube Takes It to the Next Level
YouTube is aiming to create 25 hours of programming per day with the help of some of the top names in traditional TV. The Google-owned site is spreading its wealth among producers, directors, and other filmmakers, using a $100 million
Social Media Revolution?
Reading homework kids! Great piece in Foreign Affairs – two sides argue the importance of social media in recent events in the Middle East. And I thought this article in Fast Company is the best thing I’ve ever read on
Social Media Revolution?
Reading homework kids! Great piece in Foreign Affairs – two sides argue the importance of social media in recent events in the Middle East. And I thought this article in Fast Company is the best thing I’ve ever read on
The Anti-Facebook Revolution?
Here AGAIN is Kickstarter, rocking out in the middle of something very very cool. I just checked how much money they’ve raised (boosted no doubt by the article linked to below) and at 9:15 am on Friday, it’s up to
The Anti-Facebook Revolution?
Here AGAIN is Kickstarter, rocking out in the middle of something very very cool. I just checked how much money they’ve raised (boosted no doubt by the article linked to below) and at 9:15 am on Friday, it’s up to
TV Colonizing the Web
Two great companion pieces from last week’s Economist on the surprisingly good state of television. I have an excerpt from one below and the second one, here, takes a more global perspective and offers great numbers from all around the
TV Colonizing the Web
Two great companion pieces from last week’s Economist on the surprisingly good state of television. I have an excerpt from one below and the second one, here, takes a more global perspective and offers great numbers from all around the
The Fourth Screen Ascends
Move over bacon, now there’s something meatier. A new report from Nielsen shows that ads on outside-the-house video screens — in places like health clubs, gas stations and elevators — can reach many more people than ads on prime-time television.
The Fourth Screen Ascends
Move over bacon, now there’s something meatier. A new report from Nielsen shows that ads on outside-the-house video screens — in places like health clubs, gas stations and elevators — can reach many more people than ads on prime-time television.
The Mom Myth
Does my discomfort with this article make me a self-hating blogger? I can’t imagine my mother and her friends being concerned with building their own brands.
The Mom Myth
Does my discomfort with this article make me a self-hating blogger? I can’t imagine my mother and her friends being concerned with building their own brands.
Magazine Attempts to Please Advertisers
Vocab word for the day: quasquicentennial Another example of magazine attempts to more deeply connect readers with advertisers. Good Housekeeping magazine will pay tribute to the achievements of women who have inspired, informed, educated, captivated and sometimes infuriated Americans during
Magazine Attempts to Please Advertisers
Vocab word for the day: quasquicentennial Another example of magazine attempts to more deeply connect readers with advertisers. Good Housekeeping magazine will pay tribute to the achievements of women who have inspired, informed, educated, captivated and sometimes infuriated Americans during
Born Curious 
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