Category Archives: Media
Making Social Media Efforts Pay
So apparently it’s food week at Born Curious. Here’s an article about one brand’s attempt to track sales to social media efforts. I think it’s the shape of loyalty programs to come. Tasti D-Lite has introduced an integrated program utilizing
Making Social Media Efforts Pay
So apparently it’s food week at Born Curious. Here’s an article about one brand’s attempt to track sales to social media efforts. I think it’s the shape of loyalty programs to come. Tasti D-Lite has introduced an integrated program utilizing
Celebrity Impact on Charity
Last month, The Daily Beast undertook what they are calling “the most exhaustive study ever on the effects of celebrity on charities.” They describe their methodology as… We kept score using the only system that matters to those seeking the
Celebrity Impact on Charity
Last month, The Daily Beast undertook what they are calling “the most exhaustive study ever on the effects of celebrity on charities.” They describe their methodology as… We kept score using the only system that matters to those seeking the
Bodies on Display
Who says a size 12 doesn’t look as good as a size 0? The picture above is just part of a spread shot by Terry Richardson for V Magazine. The magazine will be on newsstands January 14, but for now
Bodies on Display
Who says a size 12 doesn’t look as good as a size 0? The picture above is just part of a spread shot by Terry Richardson for V Magazine. The magazine will be on newsstands January 14, but for now
American Information Consumption
A report published Wednesday by the University of California, San Diego, calculates that American households collectively consumed 3.6 zettabytes of information in 2008. The paper — entitled “How Much Information?” — explores all forms of American communication and consumption and
American Information Consumption
A report published Wednesday by the University of California, San Diego, calculates that American households collectively consumed 3.6 zettabytes of information in 2008. The paper — entitled “How Much Information?” — explores all forms of American communication and consumption and
Old Dogs Learn Some New Tricks
Two interesting examples of decidedly un-digital entities taking steps into the world of apps, tweets and all things online, technological and social. Expect a follow-up in the coming months to check on their progress. Bill Cosby promotes his new album
Old Dogs Learn Some New Tricks
Two interesting examples of decidedly un-digital entities taking steps into the world of apps, tweets and all things online, technological and social. Expect a follow-up in the coming months to check on their progress. Bill Cosby promotes his new album
Check Out WireTap Magazine
The website WireTap is new-found favorite of mine. Heavy on advisers from Current TV, The Nation, and AlterNet, the site is a great platform for young (appears to be mostly college age) writers / content creators from the most diverse
Check Out WireTap Magazine
The website WireTap is new-found favorite of mine. Heavy on advisers from Current TV, The Nation, and AlterNet, the site is a great platform for young (appears to be mostly college age) writers / content creators from the most diverse
Embracing Student Blogs
Dozens of colleges — including Amherst, Bates, Carleton, Colby, Vassar, Wellesley and Yale — are embracing student blogs on their Web sites, seeing them as a powerful marketing tool for high school students, who these days are less interested in
Embracing Student Blogs
Dozens of colleges — including Amherst, Bates, Carleton, Colby, Vassar, Wellesley and Yale — are embracing student blogs on their Web sites, seeing them as a powerful marketing tool for high school students, who these days are less interested in
Yes, There Are More Ads at the Movies
Advertising in movie theaters is proving a bright spot at a time when spending on advertising has been pummeled in many other media. Total cinema advertising industry revenues of Cinema Advertising Council members–which account for more than 82% of U.S.
Yes, There Are More Ads at the Movies
Advertising in movie theaters is proving a bright spot at a time when spending on advertising has been pummeled in many other media. Total cinema advertising industry revenues of Cinema Advertising Council members–which account for more than 82% of U.S.
It’s Official: Stop Doing 14 Things at Once!
Earlier this year researchers tested two groups — regular multitaskers and non-multitaskers — in an attempt to identify cognitive differences in people capable of doing many things at once. It turns out that non-multitaskers scored higher in all three categories
It’s Official: Stop Doing 14 Things at Once!
Earlier this year researchers tested two groups — regular multitaskers and non-multitaskers — in an attempt to identify cognitive differences in people capable of doing many things at once. It turns out that non-multitaskers scored higher in all three categories
Soldier Blogs
The Department of Defense is on Facebook, Flickr, Twitter, and YouTube—but it has mixed feelings about soldiers’ online lives. The New York Times reports that the Pentagon is expected to issue a new policy on social media next week, and
Soldier Blogs
The Department of Defense is on Facebook, Flickr, Twitter, and YouTube—but it has mixed feelings about soldiers’ online lives. The New York Times reports that the Pentagon is expected to issue a new policy on social media next week, and
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