Category Archives: Metrics
Social Media Doesn’t Help Prestige Brands Acquire New Customers
Hot off the Mashable presses: The consensus: Social media is still an important tool for marketing and organic search. But for prestige brands focused on customer acquisition and conversion, a Facebook page or Twitter account may not be the best
Social Media Doesn’t Help Prestige Brands Acquire New Customers
Hot off the Mashable presses: The consensus: Social media is still an important tool for marketing and organic search. But for prestige brands focused on customer acquisition and conversion, a Facebook page or Twitter account may not be the best
Does Your Twitter Feed Influence What You Watch on TV?
SocialGuide, which is a Nielsen and McKinsey lovechild, logs all Twitter activity about US television programming. It has just released a report saying… “We saw a statistically significant causal influence indicating that a spike in TV ratings can increase the
Does Your Twitter Feed Influence What You Watch on TV?
SocialGuide, which is a Nielsen and McKinsey lovechild, logs all Twitter activity about US television programming. It has just released a report saying… “We saw a statistically significant causal influence indicating that a spike in TV ratings can increase the
Facebook Changes Measurements Brands Can Track
Facebook’s measurement change is primarily related to how it accounts for and reports on of the way users interacting with and click on ads and content. This means more detailed reporting options, which hopefully helps us uncover more meaningful insights
Facebook Changes Measurements Brands Can Track
Facebook’s measurement change is primarily related to how it accounts for and reports on of the way users interacting with and click on ads and content. This means more detailed reporting options, which hopefully helps us uncover more meaningful insights
How Engaged Are Online ‘Fans’ Really?
The study results reported in Ad Age fall in with what I’ve been imagining in my head: the clicking of the ‘like’ button is rarely meaningful in the way we marketers wish it was. I think researchers need to quantify
How Engaged Are Online ‘Fans’ Really?
The study results reported in Ad Age fall in with what I’ve been imagining in my head: the clicking of the ‘like’ button is rarely meaningful in the way we marketers wish it was. I think researchers need to quantify
Paying Taxes and Receiving Entitlements
How many of the 45% of American households that are currently NOT paying any federal income taxes, complain about the unfair burden of the American tax system, do you suppose? Numbers are courtesy of the Wall Street Journal The fraction
Paying Taxes and Receiving Entitlements
How many of the 45% of American households that are currently NOT paying any federal income taxes, complain about the unfair burden of the American tax system, do you suppose? Numbers are courtesy of the Wall Street Journal The fraction
All the Business Ladies
Excellent article in the Wall Street Journal last week – women business numbers with suggestions on how to close existing gaps. The phenomenal growth of women-owned businesses has made headlines for three decades—women consistently have been launching new enterprises at
All the Business Ladies
Excellent article in the Wall Street Journal last week – women business numbers with suggestions on how to close existing gaps. The phenomenal growth of women-owned businesses has made headlines for three decades—women consistently have been launching new enterprises at
Online Video Viewing
From the ever-useful Forrester Blog for Consumer Market Research Professionals. Good to know behaviorial findings.
Online Video Viewing
From the ever-useful Forrester Blog for Consumer Market Research Professionals. Good to know behaviorial findings.
American Information Consumption
A report published Wednesday by the University of California, San Diego, calculates that American households collectively consumed 3.6 zettabytes of information in 2008. The paper — entitled “How Much Information?” — explores all forms of American communication and consumption and
American Information Consumption
A report published Wednesday by the University of California, San Diego, calculates that American households collectively consumed 3.6 zettabytes of information in 2008. The paper — entitled “How Much Information?” — explores all forms of American communication and consumption and
Bandits Hang Out at the Airport
Be extra vigilant as you travel this season and think twice before you stuff something in your check-in bag. More of them are going missing. Airlines say baggage theft is rare among the millions of passengers who fly each year,
Bandits Hang Out at the Airport
Be extra vigilant as you travel this season and think twice before you stuff something in your check-in bag. More of them are going missing. Airlines say baggage theft is rare among the millions of passengers who fly each year,
Digital Experience Turns Into Dollars
Numbers and research to bolster your position during your next client talk about ROI and that wacky, never-done-before digital idea your creative team desperately wants to do. Click on this, “Digital Brand Experience Study” to see the full data which
Digital Experience Turns Into Dollars
Numbers and research to bolster your position during your next client talk about ROI and that wacky, never-done-before digital idea your creative team desperately wants to do. Click on this, “Digital Brand Experience Study” to see the full data which
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