Category Archives: Metrics
Women in the Workforce
The current economic turmoil is disproportionately impacting male employment according to the New York Times. Men have been hard-hit by this recession, accounting for about 80 percent of United States job losses, and that is pushing more women into the
Women in the Workforce
The current economic turmoil is disproportionately impacting male employment according to the New York Times. Men have been hard-hit by this recession, accounting for about 80 percent of United States job losses, and that is pushing more women into the
The Success of Hulu
I’ve been keeping an eye on internet tv for the past couple of years and Hulu definitely seems to have set itself apart from its competition. There’s a great article in Mediaweek that looks in-depth at its recent growth. Below
The Success of Hulu
I’ve been keeping an eye on internet tv for the past couple of years and Hulu definitely seems to have set itself apart from its competition. There’s a great article in Mediaweek that looks in-depth at its recent growth. Below
Twitter and Blog Abandonment Rates
A new-to-me blog I found today : The Media Business Professor and author Robert G. Picard (apparently no relation to the Captain) describes his blog as a “discussion of business and economic issues affecting media companies and industries.” I went
Twitter and Blog Abandonment Rates
A new-to-me blog I found today : The Media Business Professor and author Robert G. Picard (apparently no relation to the Captain) describes his blog as a “discussion of business and economic issues affecting media companies and industries.” I went
The Fragmentation of YouTube Viewers
The law of diminishing returns… A year ago, front-page placement [on YouTube] as a “featured video” was worth about 105,000 views. Today, the average “featured” video — which is selected by YouTube staff and is not a media buy —
The Fragmentation of YouTube Viewers
The law of diminishing returns… A year ago, front-page placement [on YouTube] as a “featured video” was worth about 105,000 views. Today, the average “featured” video — which is selected by YouTube staff and is not a media buy —
Gross National Happiness
If we shift the measurement standards, can we change the kind of conversation we have to have with our clients? This is a fight (hopefully my word choice is an exaggerated literary one!) that most strategists experience. To every planner
Gross National Happiness
If we shift the measurement standards, can we change the kind of conversation we have to have with our clients? This is a fight (hopefully my word choice is an exaggerated literary one!) that most strategists experience. To every planner
What a Research Library Can Do for You
As a follow-up to my welcome post, I thought it would be good to give an example or two of how I usually work and the role the library plays in it. Example #1 A close friend who has a
What a Research Library Can Do for You
As a follow-up to my welcome post, I thought it would be good to give an example or two of how I usually work and the role the library plays in it. Example #1 A close friend who has a
Born Curious 
Recent Comments