Category Archives: promotion
Good Work of 2009
Madison & Vine’s list of the past year’s best branded entertainment deals. In true Ad Age fashion, handy stats on impressions, dollar values and viewers are included where known. I particularly like the Ikea efforts. IKEAs Easy to Assemble AND
Good Work of 2009
Madison & Vine’s list of the past year’s best branded entertainment deals. In true Ad Age fashion, handy stats on impressions, dollar values and viewers are included where known. I particularly like the Ikea efforts. IKEAs Easy to Assemble AND
Digital Experience Turns Into Dollars
Numbers and research to bolster your position during your next client talk about ROI and that wacky, never-done-before digital idea your creative team desperately wants to do. Click on this, “Digital Brand Experience Study” to see the full data which
Digital Experience Turns Into Dollars
Numbers and research to bolster your position during your next client talk about ROI and that wacky, never-done-before digital idea your creative team desperately wants to do. Click on this, “Digital Brand Experience Study” to see the full data which
Vive Velib’
Vélib’, Paris’s bicycle-rental system, has been touted as an inspirational model for New York and other cities around the world. Residents there can rent a sturdy bicycle from hundreds of public stations and pedal to their destination, an inexpensive, healthy,
Vive Velib’
Vélib’, Paris’s bicycle-rental system, has been touted as an inspirational model for New York and other cities around the world. Residents there can rent a sturdy bicycle from hundreds of public stations and pedal to their destination, an inexpensive, healthy,
Job of the Future: YouTube Concierge
The San Juan Marriott Resort & Stellaris Casino has expanded the role of one of its staff members to include filming resort guests. The staff member has a new title: “You Tube Concierge.” This person adds to his daily duties
Job of the Future: YouTube Concierge
The San Juan Marriott Resort & Stellaris Casino has expanded the role of one of its staff members to include filming resort guests. The staff member has a new title: “You Tube Concierge.” This person adds to his daily duties
LIVESTRONG and Nike’s Chalkbot
Cool technology alert! Many different events and brands and political groups could find fun uses for this little robot. Anyone who’s watched coverage of the grueling mountain stages of the Tour de France has seen them – the messages of
LIVESTRONG and Nike’s Chalkbot
Cool technology alert! Many different events and brands and political groups could find fun uses for this little robot. Anyone who’s watched coverage of the grueling mountain stages of the Tour de France has seen them – the messages of
Pepsi Wants to Hang Out with the Cool Kids
Promo Magazine has details on an on-going stealth campaign that doesn’t seem entirely “steathy” to me – some good elements, some parts that feel a bit forced and clunky. What I find especially interesting is the stated goal of measuring
Pepsi Wants to Hang Out with the Cool Kids
Promo Magazine has details on an on-going stealth campaign that doesn’t seem entirely “steathy” to me – some good elements, some parts that feel a bit forced and clunky. What I find especially interesting is the stated goal of measuring
Follow Up: Books and the Publishing Industry
Soon in your cereal aisle…. A new children’s book authored by the winner of a Cheerios contest is being packaged with 1.5 million boxes of Cheerios. A nanny from Nashville won the author’s contest, a $5,000 cash prize and the
Follow Up: Books and the Publishing Industry
Soon in your cereal aisle…. A new children’s book authored by the winner of a Cheerios contest is being packaged with 1.5 million boxes of Cheerios. A nanny from Nashville won the author’s contest, a $5,000 cash prize and the
Take Your Recycling to the Store
I love it when a brand does a truly good for the environment initiative – not one where they just dress themselves up in “green” window-dressing. Origins recently offered samples in exchange for bringing in cosmetic and skincare packaging to
Take Your Recycling to the Store
I love it when a brand does a truly good for the environment initiative – not one where they just dress themselves up in “green” window-dressing. Origins recently offered samples in exchange for bringing in cosmetic and skincare packaging to
Born Curious 
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