Category Archives: Technology
Social Media Doesn’t Help Prestige Brands Acquire New Customers
Hot off the Mashable presses: The consensus: Social media is still an important tool for marketing and organic search. But for prestige brands focused on customer acquisition and conversion, a Facebook page or Twitter account may not be the best
Social Media Doesn’t Help Prestige Brands Acquire New Customers
Hot off the Mashable presses: The consensus: Social media is still an important tool for marketing and organic search. But for prestige brands focused on customer acquisition and conversion, a Facebook page or Twitter account may not be the best
Does Your Twitter Feed Influence What You Watch on TV?
SocialGuide, which is a Nielsen and McKinsey lovechild, logs all Twitter activity about US television programming. It has just released a report saying… “We saw a statistically significant causal influence indicating that a spike in TV ratings can increase the
Does Your Twitter Feed Influence What You Watch on TV?
SocialGuide, which is a Nielsen and McKinsey lovechild, logs all Twitter activity about US television programming. It has just released a report saying… “We saw a statistically significant causal influence indicating that a spike in TV ratings can increase the
Better TV?
As someone who who used to be in the trenches, I read about Intel’s attempt to improve the UX of TV with interest. Will the kids want to pay for it, is the question on my mind. Anybody seen the
Better TV?
As someone who who used to be in the trenches, I read about Intel’s attempt to improve the UX of TV with interest. Will the kids want to pay for it, is the question on my mind. Anybody seen the
Facebook Changes Measurements Brands Can Track
Facebook’s measurement change is primarily related to how it accounts for and reports on of the way users interacting with and click on ads and content. This means more detailed reporting options, which hopefully helps us uncover more meaningful insights
Facebook Changes Measurements Brands Can Track
Facebook’s measurement change is primarily related to how it accounts for and reports on of the way users interacting with and click on ads and content. This means more detailed reporting options, which hopefully helps us uncover more meaningful insights
What Are You Doing?
“Americans are spending more time on social media than volunteering, praying, talking on the phone, emailing, or even exercising.” – the head of Forrester Research at LeWeb conference in Paris this past week
What Are You Doing?
“Americans are spending more time on social media than volunteering, praying, talking on the phone, emailing, or even exercising.” – the head of Forrester Research at LeWeb conference in Paris this past week
Email is for Old People*
* people with jobs After reading in the latest Pew Report how kids today don’t really use email (“that’s what Facebook is for”), I have been keeping my ears and eyes open for further evidence. In my highly unscientific survey
Email is for Old People*
* people with jobs After reading in the latest Pew Report how kids today don’t really use email (“that’s what Facebook is for”), I have been keeping my ears and eyes open for further evidence. In my highly unscientific survey
Another Kind of Futurist Perspective to Read
Forget those lists compiled by marketers and those that write for us – check out the world in 2025 from the vantage point of policy wonks, professors and journalists compiled by Foreign Policy magazine.
Another Kind of Futurist Perspective to Read
Forget those lists compiled by marketers and those that write for us – check out the world in 2025 from the vantage point of policy wonks, professors and journalists compiled by Foreign Policy magazine.
Fewer Kids Want to be On the Road
I read on Ypulse today… Millennials aren’t buying cars. Cars cut them off from their lives — they can’t text, can’t talk to their friends, and can’t check Facebook while driving. Fewer Millennials are getting drivers licenses than previous generations.
Fewer Kids Want to be On the Road
I read on Ypulse today… Millennials aren’t buying cars. Cars cut them off from their lives — they can’t text, can’t talk to their friends, and can’t check Facebook while driving. Fewer Millennials are getting drivers licenses than previous generations.
iPad Meet the Album
Artists and record labels are rushing to develop iPad applications that revive and expand the idea of the traditional album and, they hope, entice fans to buy more than just a track or two. The Universal Music Group has teamed
iPad Meet the Album
Artists and record labels are rushing to develop iPad applications that revive and expand the idea of the traditional album and, they hope, entice fans to buy more than just a track or two. The Universal Music Group has teamed
Born Curious 
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