Category Archives: Work methods

Wiki as Source

This is definitely true for me personally. The public is increasingly going to Wikipedia as a research source: According to a recent Pew survey, the percentage of all American adults who use the site to look for information increased to

Wiki as Source

This is definitely true for me personally. The public is increasingly going to Wikipedia as a research source: According to a recent Pew survey, the percentage of all American adults who use the site to look for information increased to

Get a Little Closer!

In the 1970s, American corporations typically thought they needed 500 to 700 square feet per employee to build an effective office. Today’s average is a little more than 200 square feet per person, and the space allocation could hit a

Get a Little Closer!

In the 1970s, American corporations typically thought they needed 500 to 700 square feet per employee to build an effective office. Today’s average is a little more than 200 square feet per person, and the space allocation could hit a

Job of the Future?

The devil is in the details. Mr. Tabbert was on the hunt for 150 dishdashas, the ankle-length garments worn by men in Iraq and elsewhere in the Arab world. In July, actors will wear them in a simulated Iraqi village,

Job of the Future?

The devil is in the details. Mr. Tabbert was on the hunt for 150 dishdashas, the ankle-length garments worn by men in Iraq and elsewhere in the Arab world. In July, actors will wear them in a simulated Iraqi village,

New Line of Work for Ad Agency Planners?

Apparently primatologists have evolved their research methodology from field notes to “theory-driven, hypothesis-testing ethnology.” Chimpanzees’ “tool kits” are now known to include 20 items, Dr. McGrew casually mentions that they’re used for “various functions in daily life, including subsistence, sociality,

New Line of Work for Ad Agency Planners?

Apparently primatologists have evolved their research methodology from field notes to “theory-driven, hypothesis-testing ethnology.” Chimpanzees’ “tool kits” are now known to include 20 items, Dr. McGrew casually mentions that they’re used for “various functions in daily life, including subsistence, sociality,

What Constitutes the Social Web?

This was in my mailbox this morning, courtesy of the Forrester Blog for Market Research Professionals. When you regularly have conversations with your colleagues about social media activities, the platforms, and the impact on consumers you might find this ‘Conversation

What Constitutes the Social Web?

This was in my mailbox this morning, courtesy of the Forrester Blog for Market Research Professionals. When you regularly have conversations with your colleagues about social media activities, the platforms, and the impact on consumers you might find this ‘Conversation

Check out movieclips.com

I found out about a new website that should make finding specific film clips for presentations/sharing much easier. Mediaweek posted that the new site launched yesterday and I went to check it out. I love that one can search by

Check out movieclips.com

I found out about a new website that should make finding specific film clips for presentations/sharing much easier. Mediaweek posted that the new site launched yesterday and I went to check it out. I love that one can search by

Why Is My Candy Bar So Small Now?

This story from last week’s Wall Street Journal is an interesting example of why our clients need us to think and behave as business partners not just advertising or marketing or online (or insert catch phrase du jour) experts. I’ve

Why Is My Candy Bar So Small Now?

This story from last week’s Wall Street Journal is an interesting example of why our clients need us to think and behave as business partners not just advertising or marketing or online (or insert catch phrase du jour) experts. I’ve

Must…Make….Now

Hopefully Lego won’t come after me if I make these – how awesome is this! For fun type “Legos Gone Wild” into YouTube and see some other creative geek output. As I always say, Lego makes a great case study

Must…Make….Now

Hopefully Lego won’t come after me if I make these – how awesome is this! For fun type “Legos Gone Wild” into YouTube and see some other creative geek output. As I always say, Lego makes a great case study

Cool Interactive Map

Here’s one that will make you marvel at the wonders of interactive graphics. And, especially if you are a New York resident, it might also make you re-think your choice of home. Enjoy!

Cool Interactive Map

Here’s one that will make you marvel at the wonders of interactive graphics. And, especially if you are a New York resident, it might also make you re-think your choice of home. Enjoy!

What a Research Library Can Do for You

As a follow-up to my welcome post, I thought it would be good to give an example or two of how I usually work and the role the library plays in it. Example #1 A close friend who has a

What a Research Library Can Do for You

As a follow-up to my welcome post, I thought it would be good to give an example or two of how I usually work and the role the library plays in it. Example #1 A close friend who has a