Posts Tagged: Ad Age
How Engaged Are Online ‘Fans’ Really?
The study results reported in Ad Age fall in with what I’ve been imagining in my head: the clicking of the ‘like’ button is rarely meaningful in the way we marketers wish it was. I think researchers need to quantify
How Engaged Are Online ‘Fans’ Really?
The study results reported in Ad Age fall in with what I’ve been imagining in my head: the clicking of the ‘like’ button is rarely meaningful in the way we marketers wish it was. I think researchers need to quantify
Make Briefing Brief
Check out Lauren Warner’s post on Ad Age today about briefing creative teams as though you were speaking to kindergartners. Several comments had me in stitches. I don’t miss this part of daily agency life at all!
Make Briefing Brief
Check out Lauren Warner’s post on Ad Age today about briefing creative teams as though you were speaking to kindergartners. Several comments had me in stitches. I don’t miss this part of daily agency life at all!
Great Super Bowl Ad
I know I’m not first (or that original) in lauding it but I think this is a fantastic ad. Go Saints!
Great Super Bowl Ad
I know I’m not first (or that original) in lauding it but I think this is a fantastic ad. Go Saints!
Good Work of 2009
Madison & Vine’s list of the past year’s best branded entertainment deals. In true Ad Age fashion, handy stats on impressions, dollar values and viewers are included where known. I particularly like the Ikea efforts. IKEAs Easy to Assemble AND
Good Work of 2009
Madison & Vine’s list of the past year’s best branded entertainment deals. In true Ad Age fashion, handy stats on impressions, dollar values and viewers are included where known. I particularly like the Ikea efforts. IKEAs Easy to Assemble AND
iPhone, Meet Big Pharma
Some of those cool convergence Star Trek moments are beginning to happen. Your iPhone will soon be a means to keep tabs on your glucose level, blood pressure or other health concerns. Consumers’ desire for this kind of information and
iPhone, Meet Big Pharma
Some of those cool convergence Star Trek moments are beginning to happen. Your iPhone will soon be a means to keep tabs on your glucose level, blood pressure or other health concerns. Consumers’ desire for this kind of information and
The Fragmentation of YouTube Viewers
The law of diminishing returns… A year ago, front-page placement [on YouTube] as a “featured video” was worth about 105,000 views. Today, the average “featured” video — which is selected by YouTube staff and is not a media buy —
The Fragmentation of YouTube Viewers
The law of diminishing returns… A year ago, front-page placement [on YouTube] as a “featured video” was worth about 105,000 views. Today, the average “featured” video — which is selected by YouTube staff and is not a media buy —
Born Curious 
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