Posts Tagged: advertising
Facebook Changes Measurements Brands Can Track
Facebook’s measurement change is primarily related to how it accounts for and reports on of the way users interacting with and click on ads and content. This means more detailed reporting options, which hopefully helps us uncover more meaningful insights
Facebook Changes Measurements Brands Can Track
Facebook’s measurement change is primarily related to how it accounts for and reports on of the way users interacting with and click on ads and content. This means more detailed reporting options, which hopefully helps us uncover more meaningful insights
The Fourth Screen Ascends
Move over bacon, now there’s something meatier. A new report from Nielsen shows that ads on outside-the-house video screens — in places like health clubs, gas stations and elevators — can reach many more people than ads on prime-time television.
The Fourth Screen Ascends
Move over bacon, now there’s something meatier. A new report from Nielsen shows that ads on outside-the-house video screens — in places like health clubs, gas stations and elevators — can reach many more people than ads on prime-time television.
Magazine Attempts to Please Advertisers
Vocab word for the day: quasquicentennial Another example of magazine attempts to more deeply connect readers with advertisers. Good Housekeeping magazine will pay tribute to the achievements of women who have inspired, informed, educated, captivated and sometimes infuriated Americans during
Magazine Attempts to Please Advertisers
Vocab word for the day: quasquicentennial Another example of magazine attempts to more deeply connect readers with advertisers. Good Housekeeping magazine will pay tribute to the achievements of women who have inspired, informed, educated, captivated and sometimes infuriated Americans during
Yes, There Are More Ads at the Movies
Advertising in movie theaters is proving a bright spot at a time when spending on advertising has been pummeled in many other media. Total cinema advertising industry revenues of Cinema Advertising Council members–which account for more than 82% of U.S.
Yes, There Are More Ads at the Movies
Advertising in movie theaters is proving a bright spot at a time when spending on advertising has been pummeled in many other media. Total cinema advertising industry revenues of Cinema Advertising Council members–which account for more than 82% of U.S.
Mariah On Fi-yah
As music sales continue to drop like they’re not so hot throughout the industry, Island Def Jam Music Group is jamming on a new business model: integrating brands into artists’ CD booklets. The first deal, created for the Mariah Carey
Mariah On Fi-yah
As music sales continue to drop like they’re not so hot throughout the industry, Island Def Jam Music Group is jamming on a new business model: integrating brands into artists’ CD booklets. The first deal, created for the Mariah Carey
Born Curious 
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