Changing Expectations of a Luxury Automobile?

An article in the WSJ about the ongoing Frankfurt Motor Show discusses the seemingly conflicting consumers demands that luxury automakers are attempting to fulfill: desire for the best performance possible yet also a growing demand for greener, more enviro products.

/ Consumer Insights, Luxury, teens

Changing Expectations of a Luxury Automobile?

An article in the WSJ about the ongoing Frankfurt Motor Show discusses the seemingly conflicting consumers demands that luxury automakers are attempting to fulfill: desire for the best performance possible yet also a growing demand for greener, more enviro products.

/ September 14, 2011 / Leave a comment