How Engaged Are Online ‘Fans’ Really?

The study results reported in Ad Age fall in with what I’ve been imagining in my head: the clicking of the ‘like’ button is rarely meaningful in the way we marketers wish it was.  I think researchers need to quantify

The Mom Myth

Does my discomfort with this article make me a self-hating blogger? I can’t imagine my mother and her friends being concerned with building their own brands.

The Jack Welch Institute

Business guru turned opportunist ‘educator’ or a whole new approach to the “I’m a celebrity and this is my brand” game – what do you think? Would you be willing to pay take online classes from the Jack Welch Institute

Digital Branding by Mike Arauz

Had to share because it’s so simple and so right on. Check out his blog, tons of great musings and lively comment sections. I always learn something.