Posts Tagged: consumer behavior

The Work We’ve Been Doing

It’s best to go to the site here so you can ‘play’ the map and see how the most common jobs have changed over time. Little visuals to help us remember what the real lives of consumers often entail –

The Work We’ve Been Doing

It’s best to go to the site here so you can ‘play’ the map and see how the most common jobs have changed over time. Little visuals to help us remember what the real lives of consumers often entail –

Facebook Changes Measurements Brands Can Track

Facebook’s measurement change is primarily related to how it accounts for and reports on of the way users interacting with and click on ads and content. This means more detailed reporting options, which hopefully helps us uncover more meaningful insights

Facebook Changes Measurements Brands Can Track

Facebook’s measurement change is primarily related to how it accounts for and reports on of the way users interacting with and click on ads and content. This means more detailed reporting options, which hopefully helps us uncover more meaningful insights

New Line of Work for Ad Agency Planners?

Apparently primatologists have evolved their research methodology from field notes to “theory-driven, hypothesis-testing ethnology.” Chimpanzees’ “tool kits” are now known to include 20 items, Dr. McGrew casually mentions that they’re used for “various functions in daily life, including subsistence, sociality,

New Line of Work for Ad Agency Planners?

Apparently primatologists have evolved their research methodology from field notes to “theory-driven, hypothesis-testing ethnology.” Chimpanzees’ “tool kits” are now known to include 20 items, Dr. McGrew casually mentions that they’re used for “various functions in daily life, including subsistence, sociality,

Teen Girls Show Restraint Online

Really! Most casual observers believe that teenage girls share shopping information — especially about sales on cool clothes, music, etc. — with their friends online, and that they follow those tips with online purchases. But that belief is only about

Teen Girls Show Restraint Online

Really! Most casual observers believe that teenage girls share shopping information — especially about sales on cool clothes, music, etc. — with their friends online, and that they follow those tips with online purchases. But that belief is only about

“They don’t know that we know that they know we know”

Apparently, humans can comfortably keep track of three different mental states at a time. For example, the proposition “Peter said that Paul believed that Mary liked chocolate” is not too hard to follow. Add a fourth level, though, and it’s

“They don’t know that we know that they know we know”

Apparently, humans can comfortably keep track of three different mental states at a time. For example, the proposition “Peter said that Paul believed that Mary liked chocolate” is not too hard to follow. Add a fourth level, though, and it’s

Femivores

More lefty liberals writing about their friends from the New York Times. Fascinating – read it here. Femivorism is grounded in the very principles of self-sufficiency, autonomy and personal fulfillment that drove women into the work force in the first

Femivores

More lefty liberals writing about their friends from the New York Times. Fascinating – read it here. Femivorism is grounded in the very principles of self-sufficiency, autonomy and personal fulfillment that drove women into the work force in the first

A Nation That Cooks With An Index Finger

A look at what was cooking at the International Home and Housewares Show in Chicago this past week. In the 1980s, the popcorn button on the microwave seemed like the last word in convenience. Now, ovens ranging from countertop convection

A Nation That Cooks With An Index Finger

A look at what was cooking at the International Home and Housewares Show in Chicago this past week. In the 1980s, the popcorn button on the microwave seemed like the last word in convenience. Now, ovens ranging from countertop convection

Modern Marriage

Modern American marriage was the subject of this article in the Christian Science Monitor this week. Some interesting stats contained within: Only 50 or 60 percent of Americans say that adultery would be an automatic deal breaker for their marriage,

Modern Marriage

Modern American marriage was the subject of this article in the Christian Science Monitor this week. Some interesting stats contained within: Only 50 or 60 percent of Americans say that adultery would be an automatic deal breaker for their marriage,

Online Video Viewing

From the ever-useful Forrester Blog for Consumer Market Research Professionals. Good to know behaviorial findings.

Online Video Viewing

From the ever-useful Forrester Blog for Consumer Market Research Professionals. Good to know behaviorial findings.