Posts Tagged: corporate sponsorship

Magazine Attempts to Please Advertisers

Vocab word for the day: quasquicentennial Another example of magazine attempts to more deeply connect readers with advertisers. Good Housekeeping magazine will pay tribute to the achievements of women who have inspired, informed, educated, captivated and sometimes infuriated Americans during

Magazine Attempts to Please Advertisers

Vocab word for the day: quasquicentennial Another example of magazine attempts to more deeply connect readers with advertisers. Good Housekeeping magazine will pay tribute to the achievements of women who have inspired, informed, educated, captivated and sometimes infuriated Americans during

Vive Velib’

Vélib’, Paris’s bicycle-rental system, has been touted as an inspirational model for New York and other cities around the world. Residents there can rent a sturdy bicycle from hundreds of public stations and pedal to their destination, an inexpensive, healthy,

Vive Velib’

Vélib’, Paris’s bicycle-rental system, has been touted as an inspirational model for New York and other cities around the world. Residents there can rent a sturdy bicycle from hundreds of public stations and pedal to their destination, an inexpensive, healthy,

Luxury Going Green

From today’s Wall Street Journal: The bad economy and a fundamental shift in the market for luxury goods are forcing an industry that reveres names like Chanel and Versace to embrace a different icon: Mother Nature. Over the past year,

Luxury Going Green

From today’s Wall Street Journal: The bad economy and a fundamental shift in the market for luxury goods are forcing an industry that reveres names like Chanel and Versace to embrace a different icon: Mother Nature. Over the past year,

Tsunami of Stuff

As I have had two conversations in as many days about starting up a business/non-profit that benefits the local community and the environment, I found this article in the Christian Science Monitor inspiring. I think this is a perfect marriage

Tsunami of Stuff

As I have had two conversations in as many days about starting up a business/non-profit that benefits the local community and the environment, I found this article in the Christian Science Monitor inspiring. I think this is a perfect marriage

Consumer Trade-Offs

I guess Americans are doing more than escaping into the movie theater. Despite the crappy economy, music lovers are planning on soaking up some sunshine and hanging out with their favorite bands this spring/summer. Coachella attendance over the weekend was

Consumer Trade-Offs

I guess Americans are doing more than escaping into the movie theater. Despite the crappy economy, music lovers are planning on soaking up some sunshine and hanging out with their favorite bands this spring/summer. Coachella attendance over the weekend was