Posts Tagged: Facebook
Social Media Doesn’t Help Prestige Brands Acquire New Customers
Hot off the Mashable presses: The consensus: Social media is still an important tool for marketing and organic search. But for prestige brands focused on customer acquisition and conversion, a Facebook page or Twitter account may not be the best
Social Media Doesn’t Help Prestige Brands Acquire New Customers
Hot off the Mashable presses: The consensus: Social media is still an important tool for marketing and organic search. But for prestige brands focused on customer acquisition and conversion, a Facebook page or Twitter account may not be the best
Facebook Changes Measurements Brands Can Track
Facebook’s measurement change is primarily related to how it accounts for and reports on of the way users interacting with and click on ads and content. This means more detailed reporting options, which hopefully helps us uncover more meaningful insights
Facebook Changes Measurements Brands Can Track
Facebook’s measurement change is primarily related to how it accounts for and reports on of the way users interacting with and click on ads and content. This means more detailed reporting options, which hopefully helps us uncover more meaningful insights
How Engaged Are Online ‘Fans’ Really?
The study results reported in Ad Age fall in with what I’ve been imagining in my head: the clicking of the ‘like’ button is rarely meaningful in the way we marketers wish it was. I think researchers need to quantify
How Engaged Are Online ‘Fans’ Really?
The study results reported in Ad Age fall in with what I’ve been imagining in my head: the clicking of the ‘like’ button is rarely meaningful in the way we marketers wish it was. I think researchers need to quantify
The Anti-Facebook Revolution?
Here AGAIN is Kickstarter, rocking out in the middle of something very very cool. I just checked how much money they’ve raised (boosted no doubt by the article linked to below) and at 9:15 am on Friday, it’s up to
The Anti-Facebook Revolution?
Here AGAIN is Kickstarter, rocking out in the middle of something very very cool. I just checked how much money they’ve raised (boosted no doubt by the article linked to below) and at 9:15 am on Friday, it’s up to
Teen Girls Show Restraint Online
Really! Most casual observers believe that teenage girls share shopping information — especially about sales on cool clothes, music, etc. — with their friends online, and that they follow those tips with online purchases. But that belief is only about
Teen Girls Show Restraint Online
Really! Most casual observers believe that teenage girls share shopping information — especially about sales on cool clothes, music, etc. — with their friends online, and that they follow those tips with online purchases. But that belief is only about
Check out movieclips.com
I found out about a new website that should make finding specific film clips for presentations/sharing much easier. Mediaweek posted that the new site launched yesterday and I went to check it out. I love that one can search by
Check out movieclips.com
I found out about a new website that should make finding specific film clips for presentations/sharing much easier. Mediaweek posted that the new site launched yesterday and I went to check it out. I love that one can search by
Old Dogs Learn Some New Tricks
Two interesting examples of decidedly un-digital entities taking steps into the world of apps, tweets and all things online, technological and social. Expect a follow-up in the coming months to check on their progress. Bill Cosby promotes his new album
Old Dogs Learn Some New Tricks
Two interesting examples of decidedly un-digital entities taking steps into the world of apps, tweets and all things online, technological and social. Expect a follow-up in the coming months to check on their progress. Bill Cosby promotes his new album
Teens’ Perception of Normal
About half of teenagers’ social media posts refer to drinking, sex, or violence, according to Megan Moreno, an assistant professor of pediatrics at the University of Wisconsin-Madison. That discovery, which was reported earlier this year, left Moreno wondering if all
Teens’ Perception of Normal
About half of teenagers’ social media posts refer to drinking, sex, or violence, according to Megan Moreno, an assistant professor of pediatrics at the University of Wisconsin-Madison. That discovery, which was reported earlier this year, left Moreno wondering if all
Women Active in Social Media
Nearly three quarters of women say they are “more active” in social media now than they were at this time last year. But brands are not necessarily reaping benefits by contacting females in these channels, according to new research from
Women Active in Social Media
Nearly three quarters of women say they are “more active” in social media now than they were at this time last year. But brands are not necessarily reaping benefits by contacting females in these channels, according to new research from
Back to School 2.0
Back to school used to mean new Trapper Keepers, backpacks and lunchboxes, but now it also means new Web sites, Facebook applications and online videos from retailers who want to pique the interest of the moms and teens who do
Back to School 2.0
Back to school used to mean new Trapper Keepers, backpacks and lunchboxes, but now it also means new Web sites, Facebook applications and online videos from retailers who want to pique the interest of the moms and teens who do
Born Curious 
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