Facebook Changes Measurements Brands Can Track

Facebook’s measurement change is primarily related to how it accounts for and reports on of the way users interacting with and click on ads and content. This means more detailed reporting options, which hopefully helps us uncover more meaningful insights

How Engaged Are Online ‘Fans’ Really?

The study results reported in Ad Age fall in with what I’ve been imagining in my head: the clicking of the ‘like’ button is rarely meaningful in the way we marketers wish it was.  I think researchers need to quantify

The Fragmentation of YouTube Viewers

The law of diminishing returns… A year ago, front-page placement [on YouTube] as a “featured video” was worth about 105,000 views. Today, the average “featured” video — which is selected by YouTube staff and is not a media buy —

Inspiration: Daniel Boulud

Fearless, despite the crunch A SELF-DESCRIBED “psycho” when it comes to details, Mr. Boulud, 54, had planned a Paris-meets-Texas diner before anyone had heard of credit-default swaps. The concept evolved a little, but not the price point. Homemade sausages and