Posts Tagged: Nielsen Research
Does Your Twitter Feed Influence What You Watch on TV?
SocialGuide, which is a Nielsen and McKinsey lovechild, logs all Twitter activity about US television programming. It has just released a report saying… “We saw a statistically significant causal influence indicating that a spike in TV ratings can increase the
Does Your Twitter Feed Influence What You Watch on TV?
SocialGuide, which is a Nielsen and McKinsey lovechild, logs all Twitter activity about US television programming. It has just released a report saying… “We saw a statistically significant causal influence indicating that a spike in TV ratings can increase the
The Fourth Screen Ascends
Move over bacon, now there’s something meatier. A new report from Nielsen shows that ads on outside-the-house video screens — in places like health clubs, gas stations and elevators — can reach many more people than ads on prime-time television.
The Fourth Screen Ascends
Move over bacon, now there’s something meatier. A new report from Nielsen shows that ads on outside-the-house video screens — in places like health clubs, gas stations and elevators — can reach many more people than ads on prime-time television.
A YouTube Star Makes It Big
Susan Boyle is an example to file away for every conversation you have to have with clients about whether or not clicks online can actually turn into dollars somewhere down the line. The answer is most definitely yes. The show
A YouTube Star Makes It Big
Susan Boyle is an example to file away for every conversation you have to have with clients about whether or not clicks online can actually turn into dollars somewhere down the line. The answer is most definitely yes. The show
People Think Reviews Better than Ads
From the latest twice-yearly Nielsen Global Online Consumer Survey of over 25,000 online consumers from 50 countries: “Recommendations by personal acquaintances and opinions posted by consumers online are the most trusted forms of advertising globally. The Nielsen survey shows that
People Think Reviews Better than Ads
From the latest twice-yearly Nielsen Global Online Consumer Survey of over 25,000 online consumers from 50 countries: “Recommendations by personal acquaintances and opinions posted by consumers online are the most trusted forms of advertising globally. The Nielsen survey shows that
The Success of Hulu
I’ve been keeping an eye on internet tv for the past couple of years and Hulu definitely seems to have set itself apart from its competition. There’s a great article in Mediaweek that looks in-depth at its recent growth. Below
The Success of Hulu
I’ve been keeping an eye on internet tv for the past couple of years and Hulu definitely seems to have set itself apart from its competition. There’s a great article in Mediaweek that looks in-depth at its recent growth. Below
Expected Spending Changes by Category
From the amazing folks at eMarketer Do you think consumers are more or less stringent in their 2009 spending than they were planning to be? How about you personally? I’m working on a new budget for myself, toying with amounts
Expected Spending Changes by Category
From the amazing folks at eMarketer Do you think consumers are more or less stringent in their 2009 spending than they were planning to be? How about you personally? I’m working on a new budget for myself, toying with amounts
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