Posts Tagged: online

YouTube Takes It to the Next Level

YouTube is aiming to create 25 hours of programming per day with the help of some of the top names in traditional TV. The Google-owned site is spreading its wealth among producers, directors, and other filmmakers, using a $100 million

YouTube Takes It to the Next Level

YouTube is aiming to create 25 hours of programming per day with the help of some of the top names in traditional TV. The Google-owned site is spreading its wealth among producers, directors, and other filmmakers, using a $100 million

How Engaged Are Online ‘Fans’ Really?

The study results reported in Ad Age fall in with what I’ve been imagining in my head: the clicking of the ‘like’ button is rarely meaningful in the way we marketers wish it was.  I think researchers need to quantify

How Engaged Are Online ‘Fans’ Really?

The study results reported in Ad Age fall in with what I’ve been imagining in my head: the clicking of the ‘like’ button is rarely meaningful in the way we marketers wish it was.  I think researchers need to quantify

The End of High School Blues?

I’m not really sure how I feel about kids going to school entirely online, young ones in particular. The numbers discussed below surprised me – I did not realize this was happening at such a rate. “When I was in

The End of High School Blues?

I’m not really sure how I feel about kids going to school entirely online, young ones in particular. The numbers discussed below surprised me – I did not realize this was happening at such a rate. “When I was in

Entertainment Trumps Politics

I popped around the Chinese youtube / hulu site mentioned and linked to at the bottom of the article. Great fun, you should check it out. I have no idea what I watched. Maybe you can tell me? Google’s decision

Entertainment Trumps Politics

I popped around the Chinese youtube / hulu site mentioned and linked to at the bottom of the article. Great fun, you should check it out. I have no idea what I watched. Maybe you can tell me? Google’s decision

Teen Girls Show Restraint Online

Really! Most casual observers believe that teenage girls share shopping information — especially about sales on cool clothes, music, etc. — with their friends online, and that they follow those tips with online purchases. But that belief is only about

Teen Girls Show Restraint Online

Really! Most casual observers believe that teenage girls share shopping information — especially about sales on cool clothes, music, etc. — with their friends online, and that they follow those tips with online purchases. But that belief is only about

Online Video Viewing

From the ever-useful Forrester Blog for Consumer Market Research Professionals. Good to know behaviorial findings.

Online Video Viewing

From the ever-useful Forrester Blog for Consumer Market Research Professionals. Good to know behaviorial findings.

Good Work of 2009

Madison & Vine’s list of the past year’s best branded entertainment deals. In true Ad Age fashion, handy stats on impressions, dollar values and viewers are included where known. I particularly like the Ikea efforts. IKEAs Easy to Assemble AND

Good Work of 2009

Madison & Vine’s list of the past year’s best branded entertainment deals. In true Ad Age fashion, handy stats on impressions, dollar values and viewers are included where known. I particularly like the Ikea efforts. IKEAs Easy to Assemble AND

What Constitutes the Social Web?

This was in my mailbox this morning, courtesy of the Forrester Blog for Market Research Professionals. When you regularly have conversations with your colleagues about social media activities, the platforms, and the impact on consumers you might find this ‘Conversation

What Constitutes the Social Web?

This was in my mailbox this morning, courtesy of the Forrester Blog for Market Research Professionals. When you regularly have conversations with your colleagues about social media activities, the platforms, and the impact on consumers you might find this ‘Conversation

Check out movieclips.com

I found out about a new website that should make finding specific film clips for presentations/sharing much easier. Mediaweek posted that the new site launched yesterday and I went to check it out. I love that one can search by

Check out movieclips.com

I found out about a new website that should make finding specific film clips for presentations/sharing much easier. Mediaweek posted that the new site launched yesterday and I went to check it out. I love that one can search by

Digital Experience Turns Into Dollars

Numbers and research to bolster your position during your next client talk about ROI and that wacky, never-done-before digital idea your creative team desperately wants to do. Click on this, “Digital Brand Experience Study” to see the full data which

Digital Experience Turns Into Dollars

Numbers and research to bolster your position during your next client talk about ROI and that wacky, never-done-before digital idea your creative team desperately wants to do. Click on this, “Digital Brand Experience Study” to see the full data which