Posts Tagged: Promo Magazine
Digital Experience Turns Into Dollars
Numbers and research to bolster your position during your next client talk about ROI and that wacky, never-done-before digital idea your creative team desperately wants to do. Click on this, “Digital Brand Experience Study” to see the full data which
Digital Experience Turns Into Dollars
Numbers and research to bolster your position during your next client talk about ROI and that wacky, never-done-before digital idea your creative team desperately wants to do. Click on this, “Digital Brand Experience Study” to see the full data which
Yes, There Are More Ads at the Movies
Advertising in movie theaters is proving a bright spot at a time when spending on advertising has been pummeled in many other media. Total cinema advertising industry revenues of Cinema Advertising Council members–which account for more than 82% of U.S.
Yes, There Are More Ads at the Movies
Advertising in movie theaters is proving a bright spot at a time when spending on advertising has been pummeled in many other media. Total cinema advertising industry revenues of Cinema Advertising Council members–which account for more than 82% of U.S.
Pepsi Wants to Hang Out with the Cool Kids
Promo Magazine has details on an on-going stealth campaign that doesn’t seem entirely “steathy” to me – some good elements, some parts that feel a bit forced and clunky. What I find especially interesting is the stated goal of measuring
Pepsi Wants to Hang Out with the Cool Kids
Promo Magazine has details on an on-going stealth campaign that doesn’t seem entirely “steathy” to me – some good elements, some parts that feel a bit forced and clunky. What I find especially interesting is the stated goal of measuring
Follow Up: Books and the Publishing Industry
Soon in your cereal aisle…. A new children’s book authored by the winner of a Cheerios contest is being packaged with 1.5 million boxes of Cheerios. A nanny from Nashville won the author’s contest, a $5,000 cash prize and the
Follow Up: Books and the Publishing Industry
Soon in your cereal aisle…. A new children’s book authored by the winner of a Cheerios contest is being packaged with 1.5 million boxes of Cheerios. A nanny from Nashville won the author’s contest, a $5,000 cash prize and the
Take Your Recycling to the Store
I love it when a brand does a truly good for the environment initiative – not one where they just dress themselves up in “green” window-dressing. Origins recently offered samples in exchange for bringing in cosmetic and skincare packaging to
Take Your Recycling to the Store
I love it when a brand does a truly good for the environment initiative – not one where they just dress themselves up in “green” window-dressing. Origins recently offered samples in exchange for bringing in cosmetic and skincare packaging to
Born Curious 
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