Posts Tagged: research methodologies

The Data Behind the Rise of Trump

Long, not too wonky read on the context of and the implications for our current political-reality-show-craziness that I’d recommend reading. It’s a discussion of data, NOT political bashing. For the researchers out there, one of the many things I find fascinating

The Data Behind the Rise of Trump

Long, not too wonky read on the context of and the implications for our current political-reality-show-craziness that I’d recommend reading. It’s a discussion of data, NOT political bashing. For the researchers out there, one of the many things I find fascinating

How Engaged Are Online ‘Fans’ Really?

The study results reported in Ad Age fall in with what I’ve been imagining in my head: the clicking of the ‘like’ button is rarely meaningful in the way we marketers wish it was.  I think researchers need to quantify

How Engaged Are Online ‘Fans’ Really?

The study results reported in Ad Age fall in with what I’ve been imagining in my head: the clicking of the ‘like’ button is rarely meaningful in the way we marketers wish it was.  I think researchers need to quantify

Wiki as Source

This is definitely true for me personally. The public is increasingly going to Wikipedia as a research source: According to a recent Pew survey, the percentage of all American adults who use the site to look for information increased to

Wiki as Source

This is definitely true for me personally. The public is increasingly going to Wikipedia as a research source: According to a recent Pew survey, the percentage of all American adults who use the site to look for information increased to

New Line of Work for Ad Agency Planners?

Apparently primatologists have evolved their research methodology from field notes to “theory-driven, hypothesis-testing ethnology.” Chimpanzees’ “tool kits” are now known to include 20 items, Dr. McGrew casually mentions that they’re used for “various functions in daily life, including subsistence, sociality,

New Line of Work for Ad Agency Planners?

Apparently primatologists have evolved their research methodology from field notes to “theory-driven, hypothesis-testing ethnology.” Chimpanzees’ “tool kits” are now known to include 20 items, Dr. McGrew casually mentions that they’re used for “various functions in daily life, including subsistence, sociality,

Marital Harmony

Published in 2005 in The Archives of General Psychiatry, the Glasers’ findings help explain epidemiological data showing that couples in troubled marriages appear to be more susceptible to illness than happier couples. The results may also have practical relevance for

Marital Harmony

Published in 2005 in The Archives of General Psychiatry, the Glasers’ findings help explain epidemiological data showing that couples in troubled marriages appear to be more susceptible to illness than happier couples. The results may also have practical relevance for

Online Patient Communities

I do believe there is a place for online patient research in our health care system, despite my privacy phobia. I understand the concern of relying on patient-reported data, since we as a species love to present our “best selves”

Online Patient Communities

I do believe there is a place for online patient research in our health care system, despite my privacy phobia. I understand the concern of relying on patient-reported data, since we as a species love to present our “best selves”