Posts Tagged: social media
Social Media Doesn’t Help Prestige Brands Acquire New Customers
Hot off the Mashable presses: The consensus: Social media is still an important tool for marketing and organic search. But for prestige brands focused on customer acquisition and conversion, a Facebook page or Twitter account may not be the best
Social Media Doesn’t Help Prestige Brands Acquire New Customers
Hot off the Mashable presses: The consensus: Social media is still an important tool for marketing and organic search. But for prestige brands focused on customer acquisition and conversion, a Facebook page or Twitter account may not be the best
Does Your Twitter Feed Influence What You Watch on TV?
SocialGuide, which is a Nielsen and McKinsey lovechild, logs all Twitter activity about US television programming. It has just released a report saying… “We saw a statistically significant causal influence indicating that a spike in TV ratings can increase the
Does Your Twitter Feed Influence What You Watch on TV?
SocialGuide, which is a Nielsen and McKinsey lovechild, logs all Twitter activity about US television programming. It has just released a report saying… “We saw a statistically significant causal influence indicating that a spike in TV ratings can increase the
Facebook Changes Measurements Brands Can Track
Facebook’s measurement change is primarily related to how it accounts for and reports on of the way users interacting with and click on ads and content. This means more detailed reporting options, which hopefully helps us uncover more meaningful insights
Facebook Changes Measurements Brands Can Track
Facebook’s measurement change is primarily related to how it accounts for and reports on of the way users interacting with and click on ads and content. This means more detailed reporting options, which hopefully helps us uncover more meaningful insights
What Are You Doing?
“Americans are spending more time on social media than volunteering, praying, talking on the phone, emailing, or even exercising.” – the head of Forrester Research at LeWeb conference in Paris this past week
What Are You Doing?
“Americans are spending more time on social media than volunteering, praying, talking on the phone, emailing, or even exercising.” – the head of Forrester Research at LeWeb conference in Paris this past week
Email is for Old People*
* people with jobs After reading in the latest Pew Report how kids today don’t really use email (“that’s what Facebook is for”), I have been keeping my ears and eyes open for further evidence. In my highly unscientific survey
Email is for Old People*
* people with jobs After reading in the latest Pew Report how kids today don’t really use email (“that’s what Facebook is for”), I have been keeping my ears and eyes open for further evidence. In my highly unscientific survey
Social Media Revolution?
Reading homework kids! Great piece in Foreign Affairs – two sides argue the importance of social media in recent events in the Middle East. And I thought this article in Fast Company is the best thing I’ve ever read on
Social Media Revolution?
Reading homework kids! Great piece in Foreign Affairs – two sides argue the importance of social media in recent events in the Middle East. And I thought this article in Fast Company is the best thing I’ve ever read on
The Anti-Facebook Revolution?
Here AGAIN is Kickstarter, rocking out in the middle of something very very cool. I just checked how much money they’ve raised (boosted no doubt by the article linked to below) and at 9:15 am on Friday, it’s up to
The Anti-Facebook Revolution?
Here AGAIN is Kickstarter, rocking out in the middle of something very very cool. I just checked how much money they’ve raised (boosted no doubt by the article linked to below) and at 9:15 am on Friday, it’s up to
TV Colonizing the Web
Two great companion pieces from last week’s Economist on the surprisingly good state of television. I have an excerpt from one below and the second one, here, takes a more global perspective and offers great numbers from all around the
TV Colonizing the Web
Two great companion pieces from last week’s Economist on the surprisingly good state of television. I have an excerpt from one below and the second one, here, takes a more global perspective and offers great numbers from all around the
Teen Girls Show Restraint Online
Really! Most casual observers believe that teenage girls share shopping information — especially about sales on cool clothes, music, etc. — with their friends online, and that they follow those tips with online purchases. But that belief is only about
Teen Girls Show Restraint Online
Really! Most casual observers believe that teenage girls share shopping information — especially about sales on cool clothes, music, etc. — with their friends online, and that they follow those tips with online purchases. But that belief is only about
College Application Videos
Application videos are no longer just for Elle Woods! And further documentation that teen girls are a super-engine of content creation on the web. This year Tufts University, for the first time, officially accepted short YouTube videos that students could
College Application Videos
Application videos are no longer just for Elle Woods! And further documentation that teen girls are a super-engine of content creation on the web. This year Tufts University, for the first time, officially accepted short YouTube videos that students could
Born Curious 
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