Making Social Media Efforts Pay

So apparently it’s food week at Born Curious. Here’s an article about one brand’s attempt to track sales to social media efforts. I think it’s the shape of loyalty programs to come. Tasti D-Lite has introduced an integrated program utilizing

What Constitutes the Social Web?

This was in my mailbox this morning, courtesy of the Forrester Blog for Market Research Professionals. When you regularly have conversations with your colleagues about social media activities, the platforms, and the impact on consumers you might find this ‘Conversation

Check out movieclips.com

I found out about a new website that should make finding specific film clips for presentations/sharing much easier. Mediaweek posted that the new site launched yesterday and I went to check it out. I love that one can search by

Old Dogs Learn Some New Tricks

Two interesting examples of decidedly un-digital entities taking steps into the world of apps, tweets and all things online, technological and social. Expect a follow-up in the coming months to check on their progress. Bill Cosby promotes his new album

Teens’ Perception of Normal

About half of teenagers’ social media posts refer to drinking, sex, or violence, according to Megan Moreno, an assistant professor of pediatrics at the University of Wisconsin-Madison. That discovery, which was reported earlier this year, left Moreno wondering if all

I Heart Sarah

McQueen Hearts Social Media

Another high fashion embrace of the pedestrian internet and social media. I own nothing by McQueen, I have a hard time imagining that I would ever fit into anything (and that it would look as it should) by McQueen, not

Change Is In The Air: Luxury Online

Yet another example of how this new-fangled internet is messing with old hierarchies. At the D&G runway show in Milan last week, the chief executives of Saks Fifth Avenue, Neiman Marcus and Bergdorf Goodman were relegated to second-row and third-row

Women Active in Social Media

Nearly three quarters of women say they are “more active” in social media now than they were at this time last year. But brands are not necessarily reaping benefits by contacting females in these channels, according to new research from

Soldier Blogs

The Department of Defense is on Facebook, Flickr, Twitter, and YouTube—but it has mixed feelings about soldiers’ online lives. The New York Times reports that the Pentagon is expected to issue a new policy on social media next week, and