Posts Tagged: Twitter
Social Media Doesn’t Help Prestige Brands Acquire New Customers
Hot off the Mashable presses: The consensus: Social media is still an important tool for marketing and organic search. But for prestige brands focused on customer acquisition and conversion, a Facebook page or Twitter account may not be the best
Social Media Doesn’t Help Prestige Brands Acquire New Customers
Hot off the Mashable presses: The consensus: Social media is still an important tool for marketing and organic search. But for prestige brands focused on customer acquisition and conversion, a Facebook page or Twitter account may not be the best
Does Your Twitter Feed Influence What You Watch on TV?
SocialGuide, which is a Nielsen and McKinsey lovechild, logs all Twitter activity about US television programming. It has just released a report saying… “We saw a statistically significant causal influence indicating that a spike in TV ratings can increase the
Does Your Twitter Feed Influence What You Watch on TV?
SocialGuide, which is a Nielsen and McKinsey lovechild, logs all Twitter activity about US television programming. It has just released a report saying… “We saw a statistically significant causal influence indicating that a spike in TV ratings can increase the
Biking to Work
LeBron James hopped on his bike Sunday afternoon to avoid the traffic caused by the Miami Marathon in order to get to work. He also caused a twitpic frenzy. Experts estimate fewer than 1 percent of American adults commute to
Biking to Work
LeBron James hopped on his bike Sunday afternoon to avoid the traffic caused by the Miami Marathon in order to get to work. He also caused a twitpic frenzy. Experts estimate fewer than 1 percent of American adults commute to
Social Media Revolution?
Reading homework kids! Great piece in Foreign Affairs – two sides argue the importance of social media in recent events in the Middle East. And I thought this article in Fast Company is the best thing I’ve ever read on
Social Media Revolution?
Reading homework kids! Great piece in Foreign Affairs – two sides argue the importance of social media in recent events in the Middle East. And I thought this article in Fast Company is the best thing I’ve ever read on
Teen Girls Show Restraint Online
Really! Most casual observers believe that teenage girls share shopping information — especially about sales on cool clothes, music, etc. — with their friends online, and that they follow those tips with online purchases. But that belief is only about
Teen Girls Show Restraint Online
Really! Most casual observers believe that teenage girls share shopping information — especially about sales on cool clothes, music, etc. — with their friends online, and that they follow those tips with online purchases. But that belief is only about
Making Social Media Efforts Pay
So apparently it’s food week at Born Curious. Here’s an article about one brand’s attempt to track sales to social media efforts. I think it’s the shape of loyalty programs to come. Tasti D-Lite has introduced an integrated program utilizing
Making Social Media Efforts Pay
So apparently it’s food week at Born Curious. Here’s an article about one brand’s attempt to track sales to social media efforts. I think it’s the shape of loyalty programs to come. Tasti D-Lite has introduced an integrated program utilizing
Women Active in Social Media
Nearly three quarters of women say they are “more active” in social media now than they were at this time last year. But brands are not necessarily reaping benefits by contacting females in these channels, according to new research from
Women Active in Social Media
Nearly three quarters of women say they are “more active” in social media now than they were at this time last year. But brands are not necessarily reaping benefits by contacting females in these channels, according to new research from
Soldier Blogs
The Department of Defense is on Facebook, Flickr, Twitter, and YouTube—but it has mixed feelings about soldiers’ online lives. The New York Times reports that the Pentagon is expected to issue a new policy on social media next week, and
Soldier Blogs
The Department of Defense is on Facebook, Flickr, Twitter, and YouTube—but it has mixed feelings about soldiers’ online lives. The New York Times reports that the Pentagon is expected to issue a new policy on social media next week, and
A Nobel Peace Prize for Twitter?
What do you think? Could it happen? An opinion piece in today’s Christian Science Monitor attempts to make the case… Twitter’s role has been unique. More so than other networks, it offers many more users the opportunity to communicate ideas,
A Nobel Peace Prize for Twitter?
What do you think? Could it happen? An opinion piece in today’s Christian Science Monitor attempts to make the case… Twitter’s role has been unique. More so than other networks, it offers many more users the opportunity to communicate ideas,
Twitter and Blog Abandonment Rates
A new-to-me blog I found today : The Media Business Professor and author Robert G. Picard (apparently no relation to the Captain) describes his blog as a “discussion of business and economic issues affecting media companies and industries.” I went
Twitter and Blog Abandonment Rates
A new-to-me blog I found today : The Media Business Professor and author Robert G. Picard (apparently no relation to the Captain) describes his blog as a “discussion of business and economic issues affecting media companies and industries.” I went
Born Curious 
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