Does Your Twitter Feed Influence What You Watch on TV?

SocialGuide, which is a Nielsen and McKinsey lovechild, logs all Twitter activity about US television programming. It has just released a report saying… “We saw a statistically significant causal influence indicating that a spike in TV ratings can increase the

/ Media, Metrics, Technology

Does Your Twitter Feed Influence What You Watch on TV?

SocialGuide, which is a Nielsen and McKinsey lovechild, logs all Twitter activity about US television programming. It has just released a report saying… “We saw a statistically significant causal influence indicating that a spike in TV ratings can increase the

/ August 6, 2013 / Leave a comment