You already knew this in your gut but here are some numbers to help you talk the talk….
Women do their research and share their opinions with others
Nearly 41% of adult Internet users worldwide have reviewed a cosmetics product online, and nearly 42% have reviewed a personal healthcare product online, according to a Universal McCann global consumer survey conducted in September 2008.
Among US female Internet users surveyed by Keller Fay Group and Prevention magazine between April 2007 and March 2008, 61% of those ages 18 to 39 and 69% of those ages 43 to 62 said they intended to purchase personal care and beauty products based on word-of-mouth conversations. Olay, Dove, Avon, Pantene and Suave were among the beauty brands that generated the most buzz during that timeframe.
Source: “Personal Care Industry Online,” eMarketer, January 2009
Max Factor RIP
According to Ad Age, Procter & Gamble Co. is discontinuing Max Factor in the U.S., giving up on a long fight to save a storied brand that spent its last few years distributed primarily at Walmart.
CoverGirl Coming On Strong
CoverGirl has been gaining extensive share on its once implacable rival L’Oreal for more than a year, making inroads in Maybelline’s once dominant position in eye makeup and more recently accelerating growth in foundation and lipstick.
Born Curious 
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