Paging All Sexy Primary Care Physicians

apparently, a real costume for sale!

What’s wrong with the American health care system, you ask?

Family medicine is what Doug Dreffer has wanted to practice ever since he was a second-year medical student 14 years ago at Ohio State. He listened to a different drummer from the majority of doctors entering a workforce in which subspecialties generally are considered more glamorous — and lucrative.

“All the sexy shows on TV are about ER work or surgeons,” Dreffer says. “Grey’s Anatomy. ER. Whatever it may be. There is no Marcus Welby on TV — ’cause it’s just not cool.

Can we fix that STAT?

Longer days, lower pay and more administrative headaches have turned doctors away from family medicine.

The number of US medical school students going into primary care has dropped 51.8% since 1997, according to the American Academy of Family Physicians, which predicts a shortage of 40,000 family physicians in 2020.

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About angelgibson

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

2 comments

  1. PCL's avatar
    PCL

    And just what area of the country does that pretty MD in the pic practice–I may need to move.

  2. angelgibson's avatar
    angelgibson

    I know, right! Anybody EVER have a doctor that looked so, um, healthy?
    It’s a costume, perhaps you can sweet talk someone into modeling it for you?

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