A YouTube Star Makes It Big

Susan Boyle is an example to file away for every conversation you have to have with clients about whether or not clicks online can actually turn into dollars somewhere down the line. The answer is most definitely yes.

The show that lifted her to fame is not even broadcast in the US, yet her album is doing gangbusters in the week it has been available.

Without a service like YouTube, this doesn’t happen, period. True, the rising average age of US music buyers and our love of the underdog likely helps create an environment where Boyle is the top seller of the year.
So I guess I’m qualifying for you: compelling back story and performance + online clicks combined with demographic realities + an imploding industry = the confluence of events that is the Susan Boyle Phenomenon. Best of luck to her!

Anybody buy the record? Is it any good?

Internet sensation Susan Boyle failed to win the top prize on “Britain’s Got Talent,” but the 48-year-old singer is poised to post the biggest one-week U.S. album-sales tally so far this year.

Ms. Boyle’s debut album, “I Dreamed a Dream,” has likely sold more than 650,000 copies since it went on sale on Nov. 24, according to estimates by people in the music industry. Nielsen SoundScan is to release a definitive tally Wednesday.

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About angelgibson

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

One comment

  1. jasmine's avatar

    Yes it is true that now a day’s talent hunt shows are really a bigger platform for freshers. With the help of this they got much more career benefits.

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