Guess what else is better than sex*

I once absolutely horrified my C. by admitting that sometimes cleaning my ears with q-tips gave me a pleasurable sensation that was, well, probably beyond what most people experience. I want to make clear I did not say, nor did I mean to imply that I meant sex.

More than a quarter of British women believe fitting into an old pair of jeans again would feel better than sex, according to research.

More than a third of those surveyed admitted owning a pair of ”trophy” jeans they used to fit into and kept in the hope they would slim down enough to wear.

Asked how managing to put them back on would feel, 29.1 per cent said it would be better than sex, 28.9 per cent thought it would beat a promotion, 20.6 per cent believed it would top a best friend’s wedding, 20.3 per cent said it would feel better than a lottery win and 11.1 per cent thought it would beat a marriage proposal.

Now here’s where the brand people who wrote the questionnaire reveal their own wacky selves, in full flaming glory.

The poll by cereal brand Special K also revealed that 30 per cent of women fantasized more about slimming back into their ”trophy” jeans than about Hollywood heartthrobs such as George Clooney or Brad Pitt.

The survey showed that on average women own five pairs of jeans, with 10 per cent of women claiming their jeans have outlasted their longest relationship.

Laura Bryant, from Special K, said: ”Women hold a deep attachment to that one pair of jeans which they know they look and feel great in.

”They use them as a benchmark and a great motivational tool when slimming and it doesn’t matter how old the pair is.

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About angelgibson

I am a former big ad agency brand planner, running footloose and fancy-free through the streets of New York City. I read all those huge research reports that explain how and why consumers love or are indifferent to particular brands, the types of messaging that make them break out in night sweats, and the ONE thing you are not doing that your customers really wish you would. I read a lot of other stuff too. I write custom reports, design proprietary research, basically help my smart and fabulous clients become even more so.

One comment

  1. AngieB's avatar

    Yikes! And to add to the issue, Ikea did a survey of customers in which 31% reported that they were more satisfied after clearing out their closets then they were after sex.

    I don’t have the original report on this but I read it on: http://nowirehangersbiz.com/facts

    Clearly these women are not having very good sex…

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